In this article, you will learn about all of the ready-to-go Marketing Automation scenarios offered by edrone.
This is a brief overview of each of them!
Newsletter Subscription
In order to implement an Email Marketing strategy, you need two elements:
A way to convert visitors into subscribers, which can be a regular form in a Landing Page, Web Layers or Pop-ups; and
A way to effectively engage them with your messages.
The best way to do this is using edrone’s Newsletter Subscription Scenario.
Besides the two initial emails (confirmation and thank you), you can use this scenario to send up to four automated emails to new subscribers. Those messages might include some of your best content, more information about your store, a curated selection of products, or even discount coupons to convert new subscribers into paying customers.
How it works:
A user subscribes to your newsletter (can be from Pop-up, Web Layer, or regular form).
Then, the user receives a confirmation email (GDPR's double opt-in requirement).
Once he/she opens the confirmation email and clicks on the confirmation button, a thank you message is automatically sent.
Lastely, the user receives a sequence of up to four automated emails that you might use to walk him/her through the benefits of buying from your online store.
Good for: Converting new subscribers into paying customers, promoting content and campaigns.
Restore Customers
We all know it is much more expensive to acquire new customers than it is to engage with existing ones. However, apart from increasing how much your customers spend, you also want to accelerate how often they buy. A great way to achieve this is using the Restore Customers Scenario.
With it, you can engage with customers who haven't bought anything from your store for a long time, and also are not opening your regular newsletters.
How it works:
The customer spends a given amount of time without visiting the website or opening regular newsletters (depends on scenario parameters).
Then the customer gets an email with a reminder to come back and see what’s new — maybe (it's the store's choice) with a coupon).
If the customer still doesn’t visit, the same message is sent a second time after another period.
Good for: Recovering almost lost customers, increasing purchase frequency.
Loyalty Program
The Loyalty Program Scenario is perfect for increasing the Average Retention Period (the average time between your customers' first and last orders). When done correctly, it can keep your customers buying from you for longer periods since the more they spend, the more incentives to come back they will receive.
The automation process:
You determine your Loyalty Program parameters (value thresholds and rewards).
When a customer makes a purchase, the system checks if they have crossed the next total order value threshold.
If they did, they get the reward message.
If they didn’t, they get a message showing the value that’s missing to reach the threshold.
... and this cycle continues until the customer reaches the last threshold you have set.
Good for: Increasing purchase frequency, maximizing customer lifespan.
NOTE: In the Loyalty Program scenario, the reward is always a discount coupon.
After Sale
Naturally, our ultimate goal is to increase sales, but a big part of that involves maintaining a good relationship with clients. Offering product recommendations, special sales and discount coupons are great ways to get clients into your sales funnel, but they also deserve attention throughout the sales process, including after they buy. And a happy customer is a recurring customer!
Using edrone's After Sale Scenario, you can send automated messages that are triggered after a purchase. You might want to take this opportunity to send a simple thank you note, a special gift (like a discount coupon for a future purchase), or your latest content.
How it works:
A Customer makes a purchase.
After a set amount of time (which the store determines), the customer gets an email with a thank you message plus content (about the purchased product) or product recommendations inviting him/her to purchase more products (now or in the near future)
Good for: Strengthening relationships, increasing purchase frequency.
Recover Abandoned Carts
Cart abandonment is probably one of the biggest challenges faced by online stores. In fact, carts are abandoned in over 88% of all online purchases, accounting for literally trillions of dollars in lost sales every year. This happens to all eCommerce operations, and to some degree, we must accept it as part of the business. But there are ways to win back many of these potential sales.
edrone's Recover Abandoned Cart Scenario effectively attracts customers back to a purchase they started and increases the chances they will complete it.
How it works:
A customer leaves the store with items still in their cart.
After a set amount of time (which the store determines), the customer gets an email and/or a SMS with a reminder to finish the order.
Good for: Recovering otherwise lost sales.
Viewed Products
Online shopping sessions are getting longer, sometimes spanning multiple visits. Customers will visit product pages multiple times to learn more about things they’re interested in. A consequence of this trend is the need to occasionally "remind" potential customers about what they were looking at after they visit your online store. edrone is here to help!
Using the Viewed Products Scenario, you can send automated reminders and personalized product suggestions to customers who have recently viewed products in your store.
How it works:
A customer views products in your store (only view, opening the product's page — does not add it to the cart).
Then he/she leaves the store without adding the product to the cart and, of course, not purchasing the product.
After a set amount of time (which the store determines), the customer gets up to four emails with relevant product recommendations based on the products he viewed.
Good for: Converting visitors into customers, increasing purchase frequency.
Cross-Selling
When your customers make a purchase, that does not necessarily mean their shopping journey is over. With the right approach, you can turn a one-time purchase into a long-lasting relationship.
One of the most effective ways to do that is by sending cross-selling messages. That's what the Cross-selling Scenario does, sending product recommendations related to other products in which the customer has demonstrated an interest.
How it works:
A customer who is interested in a particular product (for example, a coffee machine) will receive recommendations of complementary products (for example, coffee cups and specialty coffee beans).
These recommendations are sent via email according to the rules set by the store for the specific trigger: product viewed, product added to the cart, or product purchased.
Good for: Increasing purchase frequency and value.
Recommend
By collecting information about which products the customer has previously viewed, added to a cart or even bought, it's possible to gain an increasingly better understanding of their needs and interests, and recommend other products accordingly. That's what edrone's Recommend Scenario can do for your online store, automatically!
Our system collects data about each client and, using Machine Learning, determines the best product recommendations for clients with similar behaviors. This means that:
The more data the store collects, the better the results will be over time; and
The store can theoretically have as many different product recommendations as the number of clients. That's the true "segment-of-one" in action!
How it works:
A customer views, adds to the cart and/or orders a product (depends on scenario parameters).
After a set amount of time (which the store determines), the customer gets an email with personalized product recommendations.
Good for: Increasing order value, cross-selling.
Birthday
What better way to deepen customer engagement than to reach out on their special day with a personalized offer with a proven track record of high open and click rates?
That’s exactly what you can do with edrone’s Birthday Scenario, which is an automatically generated audience-of-one campaign that adds a powerful tool to your marketing mix.
Customer dates of birth are a valuable piece of data that can be used for targeted, time-sensitive campaigns that always perform well.
How it works:
The customer gets a special email on the occasion of his/her birthday (it can be up to three emails prior to the birthday and one on the big day, his/her birthday).
Good for: Increasing purchase frequency, strengthening relationship with customers.
Newsletter sign up after purchase
We all know that a one-time purchase is just the beginning of building a lasting relationship with a customer. Instead of waiting for them to come back to us on their own, it's worth giving them a good reason to stay longer.
A great way to do this is our Newsletter Sign up script. With it, you can easily invite customers to sign up for your newsletter right after they make a purchase - offering them additional benefits, exclusive offers and valuable content that will make them more likely to come back for more.
How it works:
1. The consumer has placed an order with your store.
2. Edrone checks that person's subscription status.
3. If the customer wasn't a subscriber, we wait a while and send them a message thanking them for their purchase and encouraging them to sign up for the newsletter.
Good for: increasing subscriber base, working on consumer returnability.
Price change alert: up
Inform customers about the price increase of the products they are looking at, creating a sense of urgency.
This automation scenario will help you increase sales by taking advantage of the urgency effect! When a customer views a product on your site, but doesn't make a purchase, and the price goes up - they will automatically receive a notification about the increase. This is a great way to get customers to make a faster purchase decision. Use this strategy to maximize conversions and motivate customers to take action!
How it works:
A consumer views a product, but does not finalize an order.
The price of the product she was viewing has increased.
Edrone sends a message about the price increase and creates a sense of urgency to complete the purchase.
Good for: increasing conversions on the site, reducing abandoned shopping carts.
Price change alert: down
Drive sales by informing customers when the price of viewed products drops.
Leverage automation to notify customers when the price of a product they viewed has dropped! If a user browsed an item but didn’t complete the purchase, they will instantly receive a notification about the price reduction. This is a great opportunity to encourage them to finalize their purchase and boost conversions. Don’t let your customers miss out on a great deal—act dynamically and motivate them to buy!
How It Works:
The customer views a product but doesn’t complete the order.
The price of the product they were interested in drops.
Edrone sends a price drop notification, creating a sense of urgency to complete the purchase.
Good for: increasing conversions on the site, reducing abandoned shopping carts.
Low stock products
Surely you know how important it is for customers not to put off buying - especially when popular products sell out quickly. Creating urgency can effectively increase sales and encourage an immediate decision.
A great way to do this is with our Low stock alerts script. With it, you can automatically notify customers when stocks of their favorite products are running low, motivating them to buy faster before the merchandise disappears from the store.
How it works.
A consumer views a product, but does not finalize an order.
The product viewed is almost sold out
Edrone sends a message about the product running out to increase the chance of purchase
Good for: creating a sense of urgency, speeding up purchase decisions
Newest products
Notify your customers of the latest news so they are always up to date and the first to buy.
Don't let your customers miss out on the latest bargains! If they've recently viewed a product on your site, and new items have been added to that category at that time, they'll automatically be notified.
How it works.
The consumer views the product, but does not finalize the order.
New products have appeared in the category the consumer was interested in.
The system sends a message about the ending product to increase the chance of purchase.
Good for: increasing conversions, taking care of returning consumers
Back in stock
Each of us knows that feeling when the product we are looking for turns out to be unavailable. It would be a shame to miss it when the product returns to the site again.
The answer to this need is the Back in stock scenario. With it, you can engage customers who have viewed an unavailable product recently and send them a notification when it returns to the site. The automation will send a message indicating that the inventory has been made available and encourage consumers to go to the store's website.
How it works:
1.The consumer was interested in an unavailable product
2.The product is available again
3.We inform with a message that the product is back in our offer.
Good for: rescuing abandoned shopping carts, increasing conversions on the site
Need more help?
If you have any further questions about edrone's Marketing Automation scenarios, please do not hesitate to contact us at hello@edrone.me