Online shopping is becoming increasingly popular, but at the same time, shopping sessions are getting longer, sometimes spanning multiple visits.

A consequence of this trend is the need to occasionally "remind" potential customers after they visit your online store. edrone is here to help!

Using the Viewed Products scenario, you can send automated reminders and personalized product suggestions to customers who have recently viewed products in your store.

Let's learn how to set it up!

You will see a summary of active automations, the number of messages delivered, orders placed, and revenue generated as soon as you access Automations > Ready flows:

In the tabs, you can configure the display of automations by clicking on "All," "Active," and "Inactive" to view only what you want.

How to set up Viewed Products scenario?

Step 1: Settings

This is where you can boost your results: smart theme- will allow you to automatically generate dynamic titles, tailored to your audience.

Step 2: Adjusting the number of messages sent, the communication channel and the time of sending

Click the elements of the flow to decide how many messages edrone sends, through which channel, and when:

Communication channels: choose which channel sends the message.
How many messages: for each message, set the sending time and add the channel you want to use.
Delete a message: to remove a flow item you added, click the bin icon. Remember: the minimum number of messages is one.

How to set the sending time

Between the flow elements you'll see Wait steps. Click one to open the Wait window.

Check the summary at the top of the window. It shows the path, for example: Flow start → 3 days → Message 1. Below it, you'll see when the message will be sent, for example: Message 1 will be sent 3 days after the flow starts.
Choose one of the 5 preset options or Custom. The options change depending on the flow and the message, and one of them is marked Recommended. For example, for message 1 in Viewed Products: 1 hour, 1 day (Recommended), 3 days, 7 days and 30 days.
If you choose Custom, enter the Value and select the Unit: minutes, hours or days. You can set from 10 minutes to 90 days.
Click Confirm. To close the window without changes, click Cancel.

Remember: for the second and next messages, the Wait window shows the total time since the flow starts. For example: Message 2 will be sent 10 days after the flow starts (3 days + 7 days).

⚠️ Important: If the flow is active, the Wait window shows a warning and the options stay locked. To change the waiting time, pause the automation first.

Step 3: Customising the design

To customise the design, click on the message preview and then click Edit Design.

Here you will design your messages. If you are not yet familiar with our Drag 'n' Drop Editor, you will find a lot of useful tips in this article. Here you will also add discount codes, and set up the sender.

NOTE: In the scenario, use the dynamic Products element, which will automatically display the items the customer has viewed in the message. You can also use Bestsellers.

Step 4: Review

Send a test email. If everything works as it should, click START (or RETURN if the scenario has been run before) and you're done. Enjoy your new automation Viewed Products.

Step 5: Reports

To see how your new Viewed Products automation is performing and what benefits it brings to your business, you can go to the REPORTS section. There you will find key metrics such as: Engagement revenue, Sent, Opened, Clicked, Unsubscribed, CTR and others. Remember that it is possible to filter results by date and message.

Need more help?

If you have any further questions about the Viewed Products scenario, please do not hesitate to contact us at hello@edrone.me