The impact of edrone on AOV growth – analysis of 24 months of data

Average Order Value (AOV) is a key metric that directly impacts the revenue and profitability of an online store. An increase in AOV means that customers are spending more per order, leading to higher profits without the need to acquire more customers.

Short-Term Benefits of Increasing AOV:
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✅ Immediate Revenue Growth – A higher cart value directly boosts sales performance.

✅ Better ROAS (Return on Ad Spend) – Since customers spend more, the customer acquisition cost (CAC) per order decreases.

✅ Improved Cash Flow – More money from customers in a short period enhances financial liquidity.

✅ More Effective Advertising Campaigns – With higher order values, ads can be more profitable and competitive.

Long-Term Benefits of Increasing AOV:

✅ Increased Business Profitability – A higher cart value can cover fixed operational costs and improve margins.

✅ Stronger Customer Loyalty – Encouraging larger purchases through valuable offers can lead to more frequent returns.

✅ Greater Resilience to Market Changes – In times of rising ad costs and competition, businesses with higher AOV remain more stable.

✅ More Efficient Logistics – Higher order values can optimize shipping and storage costs.

The study was based on data from over 2,000 customers who have been using the edrone system for the past 24 months. The analysis examines changes in Average Order Value (AOV) over a 12-month period after implementing the system, both in general terms and across specific e-commerce industries.

Research Results:

✔️ After 2 months: +9.6%
✔️ After 12 months: +21.2%
✔️ Highest growth after the 7th month

Conclusion: The average cart value steadily increases, with the most significant jump occurring after the 7th month. After one year of using edrone, the Average Order Value rises by over 21%, confirming the long-term benefits of marketing automation.

Industries with the Highest Order Value Growth:

🔹 Interpretation: The highest AOV growth occurred in industries related to premium products and durable goods. This may be due to the effectiveness of cross-selling strategies, product recommendations, and personalized offers.

Stable AOV Growth Across Other Industries

🔹 Interpretation: Growth is evident across all sectors, with particularly strong performance in industries related to equipment, electronics, and sports. The increase in cart value occurs regardless of the industry, confirming the universal applicability of edrone in e-commerce.

In most industries, AOV growth begins within the first 2-3 months.

The biggest jump typically occurs between the 6th and 10th month, indicating

long-term benefits from implementing edrone.

AOV growth is gradual but clearly accelerates after the 7th month.

After 7 months, AOV reaches +15.9%, and then increases to +21.2% after 12 months.

💡 Interpretation: The effects of implementing edrone intensify over time. The greatest benefits appear after several months, suggesting that marketing personalization and sales process automation require time to achieve full effectiveness.

Marketing Automation allows you to effectively raise the cart value through personalized communication and smart product recommendations. Here are some effective strategies:

1. Cross-sell and Up-sell

✅ Cross-sell – Suggesting complementary products, e.g., “Pair these shoes with a waterproof spray.”
✅ Up-sell – Offering a more expensive version of a product, e.g., “Choose the premium model for +10% more.”

Up-selling works 20 times better than cross-selling

🔹 How to Implement?

2. Free Shipping Threshold

✅ Set a minimum order amount for free shipping and increase it by 30% above AOV.
✅ Notify customers about the remaining amount to qualify for free shipping via an edrone banner.

🔹 How to Implement?

3. Bundle Offers and Volume Discounts

✅ Create product bundles – offer them at a lower price than when purchased individually.

🔹 How to implement it?

4. Automated Remarketing Campaigns

✅ Cart abandonment reminder emails – with an incentive to add more products.

✅ SMS/push notifications – “Add X amount to your cart and get free shipping!”
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🔹 How to implement it?

​5. Subscriptions and Bundles
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✅ Encourage customers to make recurring purchases (“Subscribe and save 10%”).

✅ Offer discounts for larger purchases (“Buy 3, Pay Less”).
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🔹 How to implement it?

📌 Reward High-Value Purchases

✅ Offer additional discounts or freebies for orders above a certain amount.

✅ Create special VIP programs for customers with a high AOV.

🔹 How to implement it?

📌 Highlight Savings on Bulk Orders

✅ Customers feel better when they see how much they’re saving.

✅ Clearly communicate the difference between single and bundle purchases.

🔹 How to implement it?

📌 Add a Gift Wrapping Option

✅ Many people buy gifts year-round, and elegant packaging increases perceived value.

✅ You can charge a small fee for premium wrapping.

🔹 How to implement it?

📌Sell Add-ons and Accessories

✅ Add-ons are small, affordable products that increase cart value.

✅ Customers are more likely to add them when they see their functionality.

🔹 How to implement it?

The study clearly shows that implementing edrone significantly increases the average order value (AOV) in e-commerce, with its effects becoming particularly noticeable after the 7th month. Smart marketing automation—including product recommendations, free shipping thresholds, bundle sales, and remarketing—effectively encourages customers to make larger purchases.

Key benefits of implementing edrone:

✅ Average AOV growth of over 21% within a year

✅ Highest gains in hardware, furniture, and sports industries

✅ Visible effects within 2-3 months, with even greater long-term benefits

Implementing edrone not only boosts the value of individual orders but also improves profitability and long-term business stability, especially in premium segments.

Need more help?

If you have any further questions about data analysis, please do not hesitate to contact us at hello@edrone.me

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