A purchase doesn't have to be the end of the relationship with your customer. With the right approach, you can turn a one-time sale into a lasting one.
Cross-selling is a sales strategy that recommends products related to what the customer is already interested in. Used well, it lowers your Customer Acquisition Cost (CAC) and increases sales.
Here's how it works: a customer is interested in a coffee machine, so they get recommendations for complementary products — a grinder and a selection of coffee beans. These recommendations can be sent to them by email after the purchase.
In this article, you'll learn everything about edrone's automatic Cross-Selling scenario.
When you go to Automations > Ready Flows, you'll see a summary of your active automations, delivered messages, orders placed, and revenue generated.
Use the "All", "Active", and "Inactive" tabs to filter the list and show only what you need.
How to set up the Cross-Selling scenario
Go to Automations > Ready Flows > Cross-Selling.
Manage your rules
The Cross-Selling scenario now works with rules. At the top of the screen, you'll find five buttons: Manage, Settings, Send test, Reports, and Run.
If you haven't created any rule yet, the main area shows "No active rules", with a tip to add a new rule or enable a disabled one in Manage.
Click Manage (or the Manage rules button in the middle of the screen) to open a side panel. There, you can:
Select a product category from the "Select category" list and click Add new to create a cross-selling rule for it.
See two lists — Enabled rules and Disabled rules. Disabled rules aren't deleted: they stay saved here, so you can turn them back on whenever you need to.
📌 Tip: If a category is missing from the list, check your store's product feed first. If the problem continues, contact us at hello@edrone.me.
Once you've picked a category, set up the recommendation rule for it — this is where you decide which products get recommended and what triggers the message.
Settings, test, reports, and going live
The other buttons on the top bar let you manage the rest of the scenario:
Settings: define who this scenario targets and how it behaves overall.
Send test: send yourself a test message before you turn the scenario on.
Reports: check how your Cross-Selling scenario is performing once it's live.
Run: activate the scenario.
Need more help?
If you have any further questions about the Cross-Selling scenario, please do not hesitate to contact us at hello@edrone.me