If the whole point of engaging with clients is to increase sales, when a client buys our job is done, right?
Not exactly.
Naturally, our ultimate goal is to increase sales, but a big part of that involves maintaining a good relationship with clients. Offering product recommendations, special sales and discount coupons are great ways to get clients into your sales funnel, but they also deserve attention throughout the sales process, including after they buy. And a happy customer is a recurring customer!
Using edrone's After Sale scenario, you are able to send automated messages that are triggered after a purchase. You might want to take this opportunity to send a simple thank you note, a special gift (like a discount coupon for a future purchase), or your latest content.
Let's learn how to set it up!
How to set up After Sale scenario
To begin, log into your Mission Control and go to AUTOMATIONS > READY FLOWS > AFTER SALE.
Step 1: Adjust
In this step, you will decide on all the key parameters of your scenario. Once configured, this scenario will send an email to every customer who makes a purchase.
If you want to create a scenario with more pricing thresholds, use Custom Flow!
Step 2: Edit Message
Click Edit message
Here, you will set up who is sending the email: Name, E-mail, and Reply-to E-mail.
You can input new data, or choose from a predefined sender (for example, the same sender you have previously used in for other newsletters).
Add a subject and subtitle. You can use the Smart Subject feature to do this.
On this section, you will also design your email. Click here to learn how to use the new Drag 'n' Drop Editor.
NOTE: This scenario allows for the use of the PURCHASED dynamic element, which will show the products that customer has bought. You will also be able to add the Bestsellers element as well as any other visual element available on the Drag'n'Drop editor.
It is possible to add coupons to any email. You can choose between Static (same coupon for all customers) and Dynamic (each customer gets a unique coupon). We recommend using Dynamic coupons whenever possible.
Regardless of your choice, you will need to upload a CSV file with your coupons. If you need help with creating them, there are several free online coupon generators.
Once your files are ready, click on UPLOAD (CSV). Select which column contains the coupons, check the box if you wish to ignore the first line of your file (column titles, for example). If everything is OK, click on CONFIRM COLUMN. A green confirmation message should appear at the top right corner of your screen.
Step 3: Review
Send a test email to double-check if everything is working properly. When you're ready, click on the RUN button, and you're done!
Step 4: Reports
To view your After Sale scenario's performance, go to the REPORTS section on the progress bar. Here you will find the main metrics such as Engagement revenue, Sent, Opened, Clicked, Orders, Orders with Coupon, Unsubscribed, and CTR. Please note it is possible to filter the results by date and message.
Need more help?
If you have any further questions about After Sale, please do not hesitate to contact us at hello@edrone.me