Acquiring a new customer costs up to five times more than retaining an existing one, and ineffective communication causes customers to quickly forget about your brand. Abandoned carts, low retention, and increasing customer acquisition costs are some of the biggest challenges in e-commerce.
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How can this be addressed?
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Marketing automation and the edrone platform come to the rescue, enabling personalized communication, customer segmentation, and increased engagement, leading to higher revenue and customer loyalty. To measure the effectiveness of these efforts, tracking edrone's ROI - the return on investment indicator - is crucial to understanding how the platform impacts sales.
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How do you calculate edrone ROI, and how can you increase its value? In this article, we analyze how the size of the customer base and website traffic influence ROI, which marketing automation actions should be implemented, and which industries achieve the best results. Learn how to effectively scale sales and increase the return on investment in marketing automation! 🚀
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ROI is calculated using the formula:
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Where:

Edrone ROI is a key metric for assessing the profitability of marketing efforts on the platform. 📌 Conclusion: The better you utilize marketing automation, the higher your return on investment and customer loyalty! 🚀
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The more traffic your site has, the greater the potential for revenue generation, customer base expansion, and engagement growth. However, even with low traffic, marketing automation can be effective—the key is the right approach.
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🔹 A study based on data from 2000 edrone clients over the last 24 months shows how visitor numbers impact ROI and which automation strategies work at different traffic levels.

Below, we discuss how to optimize marketing automation efforts to maximize ROI, regardless of business scale. 🚀
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Research Findings
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Data clearly shows that the higher the number of visitors, the greater the opportunities to generate revenue through customer base expansion, engagement growth, and brand recognition strengthening.
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💡 With low traffic → Focus on increasing user numbers and building a customer base.
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💡 With medium traffic → Prioritize conversion and customer engagement.
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💡 With high traffic → Automation and personalization maximize ROI.
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📌 Low Traffic (<10k users per month) – Building the Foundations
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If your business has low traffic, marketing automation can still be effective, but the focus should be on aspects beyond just sales. It is worth focusing on building a contact base, engaging users, and increasing brand recognition. Key actions include:

📊 Goal: Increase traffic and expand the customer base.
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​📌 Medium Traffic (10k-50k users) – Increasing Conversions
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With higher traffic, efficiently utilizing visitors becomes crucial:

📊 Goal: Increase user value and improve transaction closing rates.
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​📌 High Traffic (50k+ users) – Scaling and Automation
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When traffic is high, marketing automation is essential for maximizing ROI:

📊 Goal: Maximize traffic potential and scale sales.
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​📌 Conclusion:
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💡 With low traffic → Focus on increasing user numbers and building a customer base
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💡 With medium traffic → Prioritize conversion and customer engagement
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💡 With high traffic → Automation and personalization maximize ROI
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👉 More visitors mean greater sales potential, but an effective marketing automation strategy is what truly drives ROI growth! 🚀
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If your customer base is smaller than 5, ROI does not exceed 500%, meaning there is significant growth potential. The focus should be on gathering new leads, increasing engagement, and building brand recognition.

With more than 5k contacts, ROI grows dynamically, reaching very high values at 20k+ contacts.

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📌 Small Base (<5k contacts) – Building the Foundations

📊 Goal: Quickly grow the base and establish automation foundations.
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📌 Medium Base (5k-20k contacts) – Optimizing Communication

📊 Goal: Enhance personalization and optimize conversions.
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📌 Large Base (50k+ contacts) – Scaling and Maximizing ROI

📊 Goal: Maximize customer value and scale sales.
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​📌 Conclusion:
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💡 Small database → The priority is its expansion and increasing customer engagement
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💡 Medium database → Key aspects include customer segmentation and conversion optimization
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💡 Large database → The greatest impact comes from advanced personalization and scaling efforts
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👉 The larger the database, the higher the ROI – that's why investing in its growth from the very beginning is worthwhile! 🚀
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According to our data, with six key scenarios—such as cart abandonment recovery, newsletter sign-ups, viewed products, product recommendations, post-purchase follow-ups, and newsletters - ROI from edrone already reaches a very good level and can be scaled! Regular campaign optimization, data analysis, and adjusting strategies to customer behaviors allow for maximizing return on investment and increasing long-term customer value (LTV). 🚀
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Data from internal edrone resources.
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ROI from marketing automation grows with the scale of the store’s operations - the larger the traffic and customer base, the greater the potential for personalization, segmentation, and automation, leading to higher revenue. Small stores should focus on lead acquisition, engagement, and remarketing to expand their customer base. Medium - sized stores can optimize ROI through segmentation, personalized offers, and automated follow-ups to improve retention and conversions. Large stores have the highest potential for ROI maximization through advanced segmentation, omnichannel automation, and dynamic personalization, enabling effective business scaling and increased customer lifetime value (LTV). Tailoring strategy to the store's scale is key to achieving maximum ROI! 🚀
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​Need more help?

If you have any further questions about data analysis, please do not hesitate to contact us at hello@edrone.me