We all know it is much more expensive to acquire new customers than it is to engage with existing ones. However, apart from increasing how much your customers spend, you also want to accelerate how often they buy.
A great way to achieve this is using the Restore Customers automation scenario. With it, you can engage with customers who haven't bought anything from your store for a long time.
How to set up Restore Customers
First, log in to your Workspace and go to Automations > Ready Flows > and select scenario RETURN CUSTOMERS.
The view that appears on the screen shows how the scenario works.
Step 1: Customize your settings
Here you set when the messages will be sent:
Send the first message after: how many days and hours should pass since your last visit, add to cart or purchase before the first message is sent to you.
Send second message after: how many days and hours should pass since your last visit, add to cart or purchase before the second message is sent to him.
Limits: you will set limits here to differentiate your messages and avoid sending too many messages.
Add-ons: smart subject- will allow you to automatically generate dynamic titles, tailored to your recipients.
NOTE: We recommend sending the first email 7 days after the last customer purchase. The time limit for any email from this scenario is 89 days.
Step 2: Design customization
To customize the design, click the pencil icon and then click Edit Design
On this section, you will design your email. Click here to learn how to use the new Drag 'n' Drop Editor.
Step 3: Review
Send a test email. If everything works as it should, click START (or RETURN if your scenario has been run before) and you're done. Enjoy your new automation Restore Customers.
Step 4: Reports
To see how your new Restore Customers automation is performing and what benefits it brings to your business, you can go to the REPORTS section. There you will find key metrics such as: Engagement revenue, Sent, Opened, Clicked, Unsubscribed, CTR and others. Remember that it is possible to filter results by date and message.
Need more help?
If you have any further questions about the Restore Customer scenario, please do not hesitate to contact us at hello@edrone.me or via chat