We all know it is much more expensive to acquire new customers than it is to engage with existing ones. However, apart from increasing how much your customers spend, you also want to accelerate how often they buy.
A great way to achieve this is using the Restore Customers automation scenario. With it, you can engage with customers who haven't bought anything from your store for a long time.
How to set up Restore Customers
To begin, log into your Workspace and go to Automations > Ready Flows > RESTORE CUSTOMERS sceanrio.
The first page is just an overview of how the scenario works, so click on the NEXT: ADJUST button or select ADJUST from the progress bar at the top of the screen.
Step 1: Adjust
In this section, you will set up how many messages you will send, when you will send them, and how often:
Send first message after: how many days and hours should pass since last visit, add to cart or purchase before the first message is sent.
Send second message after: how many days and hours should pass since the last visit, cart addition or purchase before the second message will be sent.
Send no more often than: the minimum amount of time between your messages
Do not send after order: how many days and hours should go by after the customer places an order before you send first message.
NOTE: we recommend sending the first email within 30 days of the customer's latest purchase. The time limit for any Restore Customer email is 120 days.
Step 2: Design
On this section, you will design your email.Click here to learn how to use the new Drag 'n' Drop Editor.
Step 3: Review
Send a test email to double-check if everything is working properly. When you're ready, click on the RESUME button, and you're done!
Step 4: Reports
To see how your Restore Customer automation is performing, go to the REPORTS section on the progress bar. Here you will find the main metrics such as Engagement revenue, Sent, Opened, Clicked, Orders, CTR and others. Please note it is possible to filter the results by date and message.
Need more help?
If you have any further questions about the Restore Customer scenario, please do not hesitate to contact us at hello@edrone.me or via chat