Cart abandonment is probably one of the biggest challenges faced by eCommerces. In fact, carts are abandoned in over 88% of all online purchases, accounting to literally trillions of dollars in losses!
This happens to all eCommerce operations, and some just accept it as part of the business. But not you! With edrone, you can do something about it.
How to set up your Recover Abandoned Carts scenario
Step 1: Adjust
In this section, you are able to choose how many messages you want to send, up to a maximum of four. You will need to determine a time trigger for each message, which will be calculated starting from the moment the customer has left your website for the last time.
Since you don't want to spam your customers, there are two options to control this automation:
Do not send after order: How many days and hours you want to wait after a customer makes a purchase to resume sending this scenario's messages.
Send no more often than: The minimum amount of time between each message.
Step 2: Design
On this section, you will design your email. Click here to learn how to use the new Drag 'n' Drop Editor.
NOTE: The Viewed Products dynamic element will be automatically included in your email, and you will also be able to add the Bestsellers element as well as any other visual element available on the Drag'n'Drop editor.
Step 3: Review
Send a test email to double-check if everything is working properly. When you're ready, click on the RUN button, and you're done!
Step 4: Reports
To view your Viewed Product scenario's performance, go to the REPORTS section on the progress bar. Here you will find the main metrics such as Engagement revenue, Sent, Opened, Clicked, Orders, Orders with Coupon, Unsubscribed, and CTR. Please note it is possible to filter the results by date and message.
Need more help?
If you have any further questions about the Recover Abandoned Carts scenario, please do not hesitate to contact us at hello@edrone.me