Cart abandonment is probably one of the biggest challenges faced by eCommerces. In fact, carts are abandoned in over 88% of all online purchases, accounting to literally trillions of dollars in losses!
This happens to all eCommerce operations, and some just accept it as part of the business. But not you! With edrone, you can do something about it.
How to set up your Recover Abandoned Carts scenario
Step 1: Customize your settings
Here you determine how many messages will be sent and when:
Send the first message after: how many days and how many hours should pass after cart abandonment.
Limits: you will set limits here to differentiate your messages and avoid sending too many messages.
Add-ons: smart subject- will allow you to automatically generate dynamic titles, tailored to your recipients.
Step 2: Design customization
To customize the design, click the pencil icon and then click Edit Design.
Here you will design your messages. If you are not yet familiar with our Drag 'n' Drop Editor, you will find a lot of useful tips in this article. Here you will also add discount codes, and set up the sender.
NOTE: The Viewed Products dynamic element will be automatically included in your email, and you will also be able to add the Bestsellers element as well as any other visual element available on the Drag'n'Drop editor.
Step 3: Review
Send a test email. If everything works as it should, click START (or RETURN if the scenario has been run before) and you're done. Enjoy your new automation Recover Abandoned Carts.
Step 4: Reports
To see how your new Recover Abandoned Carts automation is performing and what benefits it brings to your business, you can go to the REPORTS section. There you will find key metrics such as: Engagement revenue, Sent, Opened, Clicked, Unsubscribed, CTR and others. Remember that it is possible to filter results by date and message.
Need more help?
If you have any further questions about the Recover Abandoned Carts scenario, please do not hesitate to contact us at hello@edrone.me