When starting Marketing Automation activities, it's a good idea to have a plan to quickly and efficiently implement solutions to increase sales in your store.
Based on our past experience and hundreds of implementations at our clients, we have prepared a model implementation plan. This will get your system up and running in no time with just a few moments of your time.
We have created a plan that will facilitate the onboarding process and will be a signpost during our joint adventure with edrone :)
The implementation time is up to you - you can take several steps at once - this will speed up the implementation time.
Step 1 - Integrate your shop with edrone
Create an account in edrone by clicking on this link -> here
Integrate with your store platform using our instructions --> check out
Import your historical customer database into the system and make sure you have done it correctly. See instructions.
Step 2 - Preparation and launch of an activation newsletter
Once you have imported your customer base, it is a good idea to immediately launch an activation newsletter to help identify your audience, and encourage them to interact with your shop. Remember to adapt the content in line with the updated privacy policy.
Take advantage of the SMART function available in the Newsletter Hub, which allows you to set up an automatic resend and recurring newsletter. With this option, you can schedule a mailing to be repeated every certain number of days (e.g. every X days), without having to manually restart the campaign. You only need to set up this function once and the system will take care of the rest, ensuring regular communication and greater effectiveness of your activities. Find out more about SMART features.
Prepare and send your first newsletter, you will identify your customers in this way, you will generate traffic to the website, so that the automation scenarios implemented will start sending more messages.
Step 3 - Implement key automation scenarios
To get the most out of edrone and make your marketing efforts more effective, be sure to run the following automation scenarios:
Rescuing abandoned baskets - Automatically remind customers about products left in their basket. This allows you to recover lost orders and increase conversions.
Reviewed products- Start communicating with customers based on their activity in your shop. This scenario automatically sends personalised messages about products viewed, encouraging them to return and purchase. How do you set up a scenario? See details here.
Bring back customers - Automatically contact customers who have not visited your shop for a long time. This scenario helps maintain customer relationships and promotes customer loyalty.
Recommendations - Use artificial intelligence to present personalised offers to customers. edrone analyses data on customer behaviour and tailors products to their needs.
Boost results with edrone:
Want to see the first results of your work with edrone as soon as possible? Use the following tips:
Generate a product feed and upload it to the system yourself. Our verifier will check it for you. See how to prepare your feed.
Add a lead magnet in the form of discount codes - Grab your customers' attention right from the start! Create a lead magnet that inspires your audience to interact with your shop. A good example to increase engagement and conversions are discount codes - generate them on your shop platform and upload them to the system as instructed - LINK.
Set up SPF and DKIM entries - this is key if you want to conduct email communications from your edrone account. See the setup instructions dedicated to SPF, as well as DKIM. Also remember to generate and add a sending domain.
Analysis of results
Verify past newsletter mailings, OR, CTR, number of messages sent, number of unsubscribes. See more how to analyze data in edrone
Contact your customers using Chat :
Integrate your inbox with edrone and start customer service from your edrone dashboard. Here are the instructions
Implement edrone Chat widget to make it easier for your customers to contact you. Here are the instructions
The implementation plan has been prepared with each industry in mind, but it is up to you which communication channels you choose, which scenarios you implement.
You can also take advantage of one-time implementation of the so-called onboarding or dedicated system support. See the offer of implementations
Need more help?
If you have any further questions about the implementation, please do not hesitate to contact us at hello@edrone.me