What is UTM tracking?
UTM parameters are codes added to the end of links that help Google Analytics and other website tracking tools identify where visitors are coming from. By adding UTM parameters to your emails, you can better understand how messages sent through edrone contribute to your overall traffic and conversions.
In edrone, there are 3 default UTM parameters that are always on:
utm_source
utm_medium
utm_campaign
edrone sets utm_source and utm_medium to source/edrone and medium/email by default. utm_campaign is also set by default, and you can edit it as you like.
Here we recommend changing utm_campaign (the campaign name) every time you send a newsletter, and changing the campaign name the first time you set up an automation scenario.
Don't change the campaign name of a scenario too often — it will make it harder to analyze and compare its results over time. We also recommend giving each message in an automation scenario its own UTM. For example, if you create two messages in an Abandoned Cart scenario, set two separate UTMs, like abandoned_cart_1 and abandoned_cart_2.
Source/edrone and medium/email are set by default, but if you need to change utm_source or utm_medium for any reason, contact edrone support at hello@edrone.me and ask us to configure it for you.
Where to find the UTM configurator in edrone?
The UTM configurator's location can vary depending on how you're sending your message (Ready Flow, Custom Flow, or Newsletter Hub), and it has changed since this article was first written.
⚠️ Important: The steps that used to be here (open your automation scenario, click DESIGN, edit the Campaign Name) no longer apply to the current interface. If you can't find the campaign name field in your account, contact our support team at hello@edrone.me or via chat, and we'll help you locate it.
For newsletters prepared in Newsletter Hub, you'll find the UTM configurator in the SETTINGS section of each newsletter you're preparing.
How to check if UTMs are added to my messages?
Each link on an image, button, or dynamic element gets completed with edrone's parameters in the message that's sent. Open the message and click the linked item — you'll see the parameters edrone added in the URL.
Need more help?
If you have any further questions about UTM parameters in edrone, please do not hesitate to contact us at hello@edrone.me