Onsite elements allow you to collect email addresses and phone numbers directly from users visiting your store.

A well-configured standard pop-up achieves an average conversion rate of approximately 1%. Adding a teaser can increase it to around 3%, while a Spin to Win pop-up can achieve a conversion rate of 4–6%.

A database of email addresses and phone numbers is an asset that belongs directly to your store. It does not depend on social media algorithms or changes in advertising platforms.

It allows you to regularly reach potential and existing customers through:

Every new contact can become a future customer or return to your store to make another purchase.

However, simply launching a form does not guarantee the best results. Onsite elements should be regularly analyzed, tested, and optimized.

📚 See also: How to Effectively Build Your Subscriber Database

You can use several types of elements to grow your contact database.

You can learn more about pop-ups in the article Pop-ups — Overview.

A window displayed to users during their visit to the website.

Pop-ups attract attention and therefore usually generate the highest number of interactions and sign-ups.

📚 See: How to Configure a Custom Pop-up? and Pop-up Editor

A teaser is a minimized version of a pop-up that remains visible after the main window has been closed.

It can take the form of:

When clicked, the teaser opens the sign-up form again.

A bar or sliding element displayed on the left- or right-hand side of the screen.

It remains available throughout the user’s visit, allowing them to open the form and subscribe whenever it is convenient.

edrone can collect data from forms already available in your store, for example:

Thanks to the integration, new contacts are automatically added to the system.

Best practice: The best results usually come from combining several elements. A pop-up attracts attention, a teaser allows users to return to the form, and website forms collect sign-ups at different stages of the visit.
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A Spin to Win pop-up is one of the most effective ways to quickly grow your contact database.

The mechanism combines sign-up with:

This solution works especially well when:

According to edrone’s internal data, a Spin to Win pop-up can achieve a conversion rate of approximately 4–6%.

This means that for every 100 website visits, between 4 and 6 users may subscribe.

For comparison, a standard pop-up without Spin to Win and without a teaser achieves an average conversion rate of approximately 1%.

📚 Full configuration guide: Spin to Win Pop-up — Increase Conversion Through Gamification

Not every user will subscribe immediately.

Some users close the pop-up because they first want to:

A teaser allows these users to return to the form later.

A teaser:

According to edrone’s internal data, a pop-up combined with a teaser can achieve a conversion rate of approximately 3%.

For comparison, a standard pop-up without a teaser achieves an average conversion rate of approximately 1%.

This means that using a teaser can increase sign-up effectiveness by as much as three times, as the form remains available even after the main window has been closed.

Few users leave their email address without a clear reason.

That is why it is worth offering a specific benefit in exchange for subscribing.

Avoid generic messages such as:

Sign up for our newsletter

Instead, clearly explain what the user will receive after subscribing.

Example headlines:

Example CTA buttons:

You can provide the discount code by:

This allows the customer to use the benefit immediately.

A message such as “Code valid for 48 hours” may encourage the user to make a purchase sooner.

However, remember to adjust the discount value to your margin and average order value.

Tip: The more attractive, specific, and immediate the reward is, the greater the chance that the user will subscribe.

📚 See also: Welcome New Subscribers and How to Modify the Newsletter Sign-up Thank-you Message

The moment when the pop-up appears can significantly affect its performance.

Test several ways of triggering the element.

The pop-up can appear, for example, 3–5 seconds after the user enters the website.

This gives the user enough time to become familiar with the store’s basic offer.

The element can be displayed after the user scrolls through a specific part of the page.

Such a user has already shown interest in the offer or content.

The exit intent mechanism can display the pop-up when the user moves the cursor toward closing the tab or leaving the page.

This is the final opportunity to collect the contact before the visit ends.

Note: Avoid displaying a large pop-up immediately after the user enters the website. The user has not yet had time to learn about the store and is more likely to close the message.

📚 See: Overview of Pop-up Display Rules

In many stores, most website traffic comes from mobile devices. Therefore, the mobile version of Onsite elements should be treated as a priority.

A pop-up that works correctly on a desktop computer may be difficult to read or use on a smartphone.

First, refine the appearance and performance of the element on mobile devices. Then prepare the desktop version.

Each additional field can reduce the number of sign-ups.

At the first stage, it is best to ask for:

You can collect additional data later.

The close button should be:

CTA buttons should be easy to tap and positioned far enough away from other elements.

Exit intent does not work in the same way on mobile devices as it does on desktop computers.

On mobile devices, it is usually better to display the element:

Do not rely only on the preview available in the editor.

Check the element on:

📚 See: Why Does an Exit Pop-up Not Work on Mobile Devices?

Proper targeting affects both conversion and the overall user experience.

Show the sign-up form primarily to users who are not yet in your database.

There is no need to encourage a user to subscribe again if they have already consented to communication.

You can display the element:

Our recommendation: Display it on all pages.

You can also adjust the pop-up copy to the type of products the user is currently viewing.

Analyze the results separately for:

If necessary, prepare separate versions of the element for each device type.

📚 See: Overview of Pop-up Display Rules

It is worth considering collecting two contact channels:

This allows you to run both email and SMS campaigns.

However, a more complex form can reduce conversion, so it is best to use one of the following two approaches.

Add a phone number field to the same form, but allow the user to skip it.

This means that:

First, ask the user for their email address.

Then, after the sign-up is complete, display a Success Pop-up asking for their phone number.

The user has already completed the first action and may therefore be more willing to provide additional information.

Note: Remember to include the appropriate marketing consents — separately for email communication and SMS messages.

📚 See: How to Configure a Success Pop-up?, SMS Newsletter in edrone, and Welcome New SMS Subscribers

The best results are usually achieved by combining several elements that support one another.

By combining these elements, users can subscribe at different stages of their visit.

📚 See: How to Configure a Web Layer Slider? and How to Configure a Success Pop-up?

Launching an Onsite element is only the beginning.

To collect more contacts from the same amount of website traffic:

For Spin to Win, also set realistic probabilities for the individual rewards.

Best practice: Introduce one major change at a time. This will make it easier to determine which change increased or reduced conversion.

📚 See: New Dashboard in the Pop-up Section
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Before preparing a new element, check what solutions other stores use.

Pay attention to:

You can also create your own inspiration library and save examples of interesting implementations.

However, remember that a solution that works well in one store may not perform in the same way in another. Every idea should be tested with your own users.

Check whether the pop-up, teaser, Web Layer, and other Onsite elements are being covered by other website elements, such as:

The teaser should be clearly visible and easy to click on both desktop and mobile devices.

Avoid displaying too many elements at the same time. An excessive number of messages, pop-ups, banners, and buttons can distract users, make the website more difficult to navigate, and reduce the effectiveness of the form.

If you are just starting to grow your database using Onsite elements:

According to edrone’s internal data:

The result depends on factors such as:

Yes, if the form is intended for all new users.

However, you can apply exclusions, for example for:

No, it does not have to be required.

You can make it optional or collect it in the next step using a Success Pop-up.

No. A teaser works best as an addition to the main pop-up.

The pop-up attracts the user’s attention, while the teaser allows them to reopen the form after closing it.

Yes. A specific benefit usually increases interest in the form.

It can be:

However, the value of the incentive should be adjusted to the store’s margin and business goals.

If you have any questions about building your subscriber database with Onsite elements, contact us at hello@edrone.me.