Spin-to-win pop-ups combine gamification with lead collection and they consistently achieve higher newsletter sign-up rates than standard pop-ups.
Onsite marketing is the foundation of an effective contact acquisition strategy. Instead of passively waiting for users to subscribe, you actively engage them at the right moment.
With an interactive format like Spin & Win:
your store becomes more dynamic and engaging,
customers are more willing to leave their contact details,
the overall experience feels more trustworthy, it’s a simple way to turn website traffic into real, valuable contacts.
Below you’ll find a complete configuration guide.
Step 1: Go to the Design Section
Go to Onsite → Pop-up.
Open an existing pop-up or create a new one.
Switch to the Design tab:
At the top, you will see four stages of the user experience:
Pop up – the screen before spinning
No Reward – the message shown after losing
Reward – the message shown after winning
Settings – display configuration
Each of these steps impacts your final conversion rate — it’s worth optimizing them all.
You can fully customize the wheel’s colors to match your store’s design.
Step 2: Configure the Pop Up
This is where the user decides whether they want to play.
Add the Wheel of Fortune
Click Add element.
Select Wheel of fortune from the basic elements list.
The wheel will appear in the preview, and you can freely adjust its position.
Add Form Fields
In the Add form elements section, you can choose:
Email
Phone number
First and last name
Date of birth
Gender
Checkbox (marketing consents)
Refine Your Messaging
This is a crucial moment — your headline must sell the emotion.
Instead of:
“Subscribe to our newsletter”
Try:
“Spin the wheel and grab your discount!”
“See what you’ll win today 🎁”
“Your discount is waiting — ready to spin?”
Your CTA also matters:
“Spin the wheel”
“I’m in!”
“Claim my discount”
Step 3: Configure the Reward Option
This is the most exciting moment of the entire experience — the user has just won.
In the Reward tab, you can:
Display the discount value
Show the promo code
Add a “Go to store” button
Include information about the expiration date
What should be included here?
✔ A clear winning message
✔ A visible discount code
✔ A CTA driving users to shop
Step 4: Configure the No Reward Option
Didn’t win? It’s not over yet.
The No Reward tab helps minimize frustration and maintain a positive experience.
You can:
Display a motivational message
Offer a smaller discount (e.g., -5%)
Invite users to follow your social media
Redirect to bestsellers
Step 5: Set Display Rules
Go to the Settings tab and define:
Devices
Desktop, mobile, or both.
Display Trigger
After time spent on the page
After scrolling
Exit intent
Custom conditions
Location
On every page
On selected URLs
With exclusions
Campaign Duration
No time limit
Promotional period only
Subscription Status
Only non-subscribers
All users
A selected segment
Tagging
Add a tag (e.g., Wheel_2026_Spring) to measure campaign performance and segment your audience.
Publish
Click Preview to test the experience.
Then select Publish.
Your Wheel of Fortune pop-up is now ready to generate leads and drive sales 🎡✨
Roulette statistics in reports
You can access the reports in the Roulette pop-up page, by clicking in the "Reports" option at the bottom of the pop-up icon.
Spin & Win performance is fully visible in your reports, so you can easily measure its impact and optimize results.
You can track key metrics such as:
Views, Sessions, Clicks – understand how many users see and interact with the pop-up
Subscriptions & Session conversion – measure how effectively it turns visitors into contacts
Additionally, detailed roulette statistics help you evaluate engagement:
Total spins – how many times users played
Wins & No luck – distribution of results
Win rate – overall effectiveness of your setup
With this data, you can quickly identify what works best and continuously improve your campaigns.
How to Maximize Results?
✔ Test different discount values
✔ Set realistic winning probabilities
✔ Monitor sign-up conversion rates
✔ Analyze sales generated by the campaign
You need more help?
If you have any additional questions about Newsletter Hub please do not hesitate to contact us at hello@edrone.me