Display rules in edrone allow you to precisely define where, when, and to whom a pop-up should appear.
With proper configuration, you can increase conversion rates, avoid overexposure, and tailor your message to a specific user context.
Display rules work independently from the pop-up design.
Even a perfectly designed pop-up will not appear if the location rules are configured incorrectly.
How Do Display Rules Work?
Display rules determine:
Location (on which pages the pop-up should appear),
Logical conditions (how multiple rules are combined),
Additional restrictions (e.g., subscription status).
In the section “Set where your popup should be displayed”, you can choose one of the following options.
Available Rule Types
On every page
The pop-up can appear on all pages of the website.
Use cases:
General campaigns
Storewide promotions
Brand awareness messages
Selecting this option does not mean the pop-up will be shown to every user.
Other settings, such as subscription status and scheduling, still apply.
On homepage
The pop-up will appear only on the homepage.
Use cases:
Seasonal campaigns
Welcome messages
Special announcements
On product pages
The pop-up will appear only on product detail pages (PDP).
Use cases:
Product discounts
Purchase decision support
Conversion-focused campaigns
Based on URL addresses
This option allows you to define specific URLs where the pop-up should appear.
Available matching types:
URL exactly matches
URL contains
You can add multiple rules by clicking the “+” button.
Based on HTML
The pop-up will appear only if a specific HTML element exists on the page.
You need to define:
The condition (e.g., “HTML contains”),
The HTML selector (class or ID).
Example:
.promo-banner
The pop-up will appear only if an element with this class exists on the page.
If the specified selector does not exist on the page, the pop-up will not appear.
It is recommended to verify the selector in your browser’s developer tools before publishing.
Operator Between Rules
If you add more than one rule (e.g., multiple URLs or HTML conditions), you can define how they are combined.
The operator determines whether the pop-up appears when any rule is met (OR) or only when all rules are met simultaneously (AND).
Available options:
“At least one rule is met” — OR
The pop-up will appear if at least one condition is satisfied.
“All rules are met” — AND
The pop-up will appear only if all defined conditions are satisfied at the same time.
Additional Settings Affecting Display
Scheduling
You can set:
Unlimited display
A specific date range
Subscription status
You can define who should see the pop-up:
All users
Unsubscribed and unknown users
Checklist Before Publishing
Before clicking “Publish”, make sure:
The correct page type is selected
URL rules are entered correctly
The HTML selector exists on the page
The operator between rules matches your intention (OR / AND)
The schedule includes the current date
Need more help?
If you have any further questions about Custom Pop-up in edrone, please do not hesitate to contact us at hello@edrone.me