1. How to Collect Phone Numbers for SMS Campaigns in Edrone?
Collecting phone numbers is the first step to effective SMS communication. It's important to do this legally and in a way that ensures the success of your campaign.
Best practices:
Import phone numbers: Import phone numbers from existing databases, but ensure that you have consent for processing them (e.g., in forms with consent for SMS communication). You can find the instructions on how to import phone numbers here.
Forms on the website: Add a phone number field to registration forms on your website. It’s important to include a checkbox for consent to receive SMS messages.
Regularly update the database: Regularly update your database to focus on active users. It’s important to avoid sending SMS to people who are no longer engaged with your brand.
2. Getting Started with SMS Campaigns
Sending SMS is an effective way to reach customers, but it requires proper planning. Edrone offers the possibility of sending the first 100 SMS messages for free, which is a great opportunity to test this form of communication.
What you need to know:
Free SMS: Edrone offers 100 free messages that you can use to start your campaign. This is a great opportunity to test how your audience responds to SMS.
Compliance with regulations: Always include your company’s name in the content of your message. This is a legal requirement.
SMS credit balance: Regularly check your SMS credit balance in Edrone and make sure you have enough for the planned campaigns. You can check your SMS credit balance in the Your Account → Billing section:
Buy an SMS package: If you plan to send a large number of messages, it’s a good idea to buy an appropriate SMS package to avoid running out of credits. You can purchase a new package in the Your Profile→ Billing section by clicking Upgrade Package:
3. Creating Effective SMS Messages
To make your SMS messages effective, you need to create content that grabs the recipient's attention and prompts them to take action. It’s worth following a few proven principles.
The 3W rule:
Valuable – Every SMS should provide the recipient with tangible value, such as a discount, gift, or exclusive offer.
Clear – The message should be clear and direct. Avoid unnecessary words and focus on the simple message.
Actionable – Always add a clear call to action. For example, “Buy now” or “Sign up to get a discount.”
Other important rules:
Encourage providing phone numbers: Offer benefits such as discounts, gifts, or early access to promotions to encourage users to provide their phone numbers.
Avoid Polish characters: Instead of using Polish characters, use abbreviations to stay within the 160-character limit.
Smart links: Use shortened links to save space in the message while still providing a link to the landing page. You can read more about shortened links here.
Personalization: Whenever possible, personalize the messages, such as using the recipient’s name or a dedicated discount code. You can do this in our editor. Use the Variables option when creating a message:
4. How to Effectively Target Recipients?
Effective SMS campaigns rely on precise targeting. By segmenting your user database, you can send messages tailored to specific needs of your recipients.
Best practices:
Create recipient groups: Divide your database into groups based on criteria such as demographics, purchase history, or user engagement.
Activity-based segmentation: Send SMS messages in response to user behavior, such as reminders for abandoned carts, viewed products, or promotions.
Remember that in the edrone system, you can create audience segments based on their behaviors, and then send a campaign to a specific segment. You can read more about segments here.
Personalized offers: Tailor the message content to the recipient’s needs, such as offering a discount on a product they viewed.
5. Timing and Optimal SMS Sending Time
The timing of your SMS sends is crucial. To ensure your SMS messages are noticed, you need to send them at the right times. You can use ready-made automation scenarios, Ready Flows, or create your own using Custom Flows.
When is the best time to send SMS messages?
Optimal hours: The best times to send SMS messages are from 9:00 AM to 8:00 PM. Avoid sending messages after hours, as they may be ignored.
Unusual hours: Sending SMS at unusual times, such as 14:12, can increase the visibility of your messages.
Frequency of sending: Treat SMS as an exclusive channel – send them less frequently than emails to avoid overwhelming recipients.
6. Additional Recommendations: Monitoring and Testing Campaigns
To achieve the best results, it’s worth regularly testing different strategies and monitoring the effectiveness of your SMS campaigns.
What you should do:
Monitor results: Track the effectiveness of your campaigns by analyzing metrics such as revenue, orders, and conversion rate. Based on this, adjust your campaigns to make them even more effective. In the edrone system, you will find comprehensive reports for each campaign.
Regularly conduct tests to check which messages, sending times, and offers yield the best results.
Conclusion: How to Effectively Use SMS in Edrone
Using SMS in marketing is one of the most effective ways to reach customers and build engagement. With Edrone, you can easily manage SMS campaigns, segment your recipients, create valuable and personalized messages, and optimize your sending time based on customer needs.
Regular testing and monitoring results will help you optimize your strategy and achieve better results.
Remember to always comply with legal regulations and ensure that your SMS messages are engaging, valuable, and sent to the right people at the right time.
Do you have any additional questions?
If you have any questions about the SMS functionality, please contact us via chat or at hello@edrone.me.