How does edrone attribute conversion?

The new attribution model makes it possible to precisely identify which marketing activities actually drive sales and which ones support the purchasing process. See how conversion attribution works in this system.

In edrone, a conversion is a sale attributed to the last effective contact in a campaign – the one that directly influenced the purchase.

In addition to conversions, edrone also shows supporting activities – all earlier contacts with your brand that didn't directly cause the purchase but may have helped the customer decide. All onsite elements (e.g., pop-ups or recommendations) are classified in edrone as supporting activities– they help in the buying process but don’t directly attribute conversions.

Example: a marketing email opened or clicked a few days earlier that built interest.

The new system is based on a chronological timeline of customer interactions. For each order, edrone records:

✅ all touchpoints with your communication (email, SMS, WhatsApp)

✅ which interaction attributed the conversion (the last effective contact)

✅ which were supporting interactions

edrone attributes conversions based on interactions in these channels:

If a customer takes action in a campaign and buys within this window, the conversion is attributed to that interaction.

✅ The conversion is attributed to the SMS (last effective click).

✅ The email appears as a supporting activities – it helped but didn't directly sell.

Need more help?

If you have any further questions about the edrone attribution, please do not hesitate to contact us at hello@edrone.me