Our system has been enhanced with a new version of the Products feature, allowing for even more detailed analysis of sales and the performance of individual products in your e-commerce. The new view makes it easier to monitor sales results and customer behavior in relation to specific items. You will find products from the product feed uploaded to the system or, in the case of integration with the built-in data synchronization, you will see products downloaded from the store platform.
The tab consists of three parts: Products (divided into categories), Bestsellers (your best-selling products) and Excluded (products that you manually excluded from Bestsellers and Smart Recommendations).
Product overview in one place
The tab provides quick access to a list of products along with key metrics, such as:
Generated revenue
Number of views
Additions to cart
Number of orders
Conversion rate
Product price
From now on, you can sort data by selected criteria, making it easier to analyze the best- and worst-performing products.
Individual product report
Clicking on a specific product opens a detailed report that includes:
Product image and name
Price and link to the product page
Sales summary: number of orders and generated revenue
Analysis of user behavior in the purchase funnel: number of views, additions to cart, and orders
Graphs showing changes over time, enabling trend analysis
Selection of the date range for customer interactions with the product
And what’s more…
Advanced conversion analysis
By breaking data down into stages (views, additions to cart, orders), you can quickly assess the effectiveness of marketing efforts and identify any issues in the purchase funnel.
Easy navigation and report generation
You can quickly access reports for individual products and analyze data within a selected time range, helping you evaluate seasonal sales trends and the effectiveness of marketing campaigns.
Additional filters
In the new version, we have introduced another convenience in product sorting. You can apply additional filters at any time to see the data that interests you. In the filters, you can add ranges such as price and conversion.
Bestsellers
In this tab, you can check Bestsellers, the best-selling products in your online store. You can view them globally and by category:
Additionally, you can enter your criteria that a product must meet to become a bestseller. You can edit values such as:
Number of orders
Minimum product price
Excluded
In this tab you can see a list of products that you have manually excluded from being used in dynamic elements:
The "Use in dynamic elements" option applies to Bestsellers and Smart Recommendations.
You can't modify the behavior of a product that is currently out of stock.
How to exclude products from dynamic elements?
It's very simple! Just uncheck the Use in dynamic elements option for the product you want to exclude:
You can also do this by going to the product details for the product you want to exclude and unchecking the Use in dynamic elements option:
The product will appear in the Excluded list:
Benefits of the new Products tab
Better sales control – Identify top-selling products as well as those that need optimization.
Optimized marketing efforts – Conversion analysis at different stages of the purchase funnel helps in making better decisions.
Intuitive interface – The new view is clear and easy to use, allowing you to quickly access key insights.
The new version of the Products tab is a step toward even more effective e-commerce analytics, enabling you to make data-driven decisions. Check it out now in your edrone panel!
Need more help?
If you have any further questions about the Product tab, please do not hesitate to contact us at hello@edrone.me