Who doesn't like receiving a message that feels personal, as if it was written especially for us?
We live in a time where customers not only appreciate personalized communications, but expect it. That's why using basic personalization elements such as merge tags and dynamic coupons have become a standard practice.
With personalized product recommendations, your emails feel less like just another promotional message and more like a conversation with a friend.
The outcome couldn't be different: higher conversion rates and a more positive Customer Experience!
edrone's system allows you to send personalized product recommendations using Dynamic Elements inside the Drag'n'Drop Editor.
Let's see how this works!
How to use Dynamic Elements in edrone
Dynamic Elements can be found in the Drag ‘n’ Drop Editor. To use them, go to the DESIGN section in any engagement scenario. You’ll see the Drag ‘n’ Drop Editor, and on the left side, you’ll find the Products tile.
Remember that each scenario includes a Dynamic Bestsellers element and in the Cross-Selling and Recommendations scenario the Recommended element -marked with the ⚡ icon.
To add the dynamic element to an email, simply drag and drop it into place. In the Products element will automatically display real products from your Product Feed, depending on the selected scenario.
For example:
If you use this element in the Viewed Products scenario, the email will show the products that the customer viewed.
If you use it in the Abandoned Cart scenario, it will display the products the customer added to their cart.
Visual Customization Options
Show Name: Display the product name.
If enabled, a new section will appear where you can customize the font, size, color, and alignment. You can also choose to shorten the title so it fits in a single line.
Show Call to Action: Add a button under each product that directs the customer straight to the product page (as listed in your Product Feed).
If enabled, a new section will appear where you can customize the button text, color, font size, border style, and padding.
Responsive Design: Choose whether to hide this element in the desktop or mobile version of the email.
For each dynamic element, the "Fallback to Bestsellers" option is enabled. Thanks to this feature, if certain products cannot be displayed—for example, those added to the cart by the customer—they will automatically be replaced with bestsellers, meaning your top-selling products from the last seven days.
Need more help?
If you have any further questions about Dynamic Elements in edrone, please do not hesitate to contact us at hello@edrone.me