You can also use Custom Flows to activate customers who have not made a purchase for several months but still browse your products.
Step 1. Click the start element and select Product viewing from the list:
Step 2. Choose which product views will trigger the flow: Any product, Product category or Specific product. If you choose a category, search for and select the categories you want in Product category.
Remember that the product feed is essential for the category-based Custom Flow to work!
Step 3. Click + below the start element and select Filter. In Add a condition, choose Purchases and then Last Purchase Date:
Step 4. Set up the filter. In Who matches this condition?, keep Customers who made a purchase during the selected period. In Which period should be included?, use Number and Time unit to set how long the customer should have gone without buying (for example, 3 months):
Customers who did not make a purchase during the selected period go to the NOT MATCHED branch. This is the branch where you add the next elements.
Step 5. Click + on the NOT MATCHED branch and select Wait. In When should the customer continue?, keep After a set amount of time, then use Number and Time unit to set how long after the product view the message should be sent:
Step 6. Click + below the Wait element, select Action and choose Email message as the action type. In Select an email design, pick the email template. You will see its preview below. You create email templates in a separate view, which you can open with Go to templates:
You can add information about your bestsellers or a discount code in the message!
Done! Click Save and then Launch.
Need more help?
If you have any further questions about Custom Flows, please do not hesitate to contact us at hello@edrone.me