Product feed requirements

Supported feed standards:

Google Merchant Center (GMC)
IAI
CENEO

Below are examples of product feeds in the given standards.

Our recommended standard is GMC - sometimes found on platforms under the title: Google Shopping.

Google Merchant Center

<rss version="2.0">
<title>My feed</title>
<link rel="self" href="www.my-shop.com"/>
<updated>2019-08-01T09:30:01Z</updated>
<author>
<name>myShop</name>
</author>
<id>/googleshopping.xml</id>
<channel>
<item>
<g:id>ABC2151</g:id>
<title>This is my product name</title>
<description>Very nice product</description>
<g:google_product_category>Another category</g:google_product_category>
<g:product_type>We > take > category from > here</g:product_type>
<g:brand>This is producer brand</g:brand>
<g:mpn>07920</g:mpn>
<g:gtin>7898920068216</g:gtin> 
<link>https://www.my-shop.com/product-url-30ml/p?idsku=215196140</link>
<g:image_link>https://my-shop.com./image/ids/496848_2.jpg</g:image_link>
<g:price>49,90 USD</g:price>
<g:sale_price>39,90 USD</g:sale_price>
<g:sale_price_effective_date>2016-02-24T13:00-0800/2016-02-29T15:30-0800</g:sale_price_effective_date>
<g:availability_date>2016-11-25T13:00-0800</g:availability_date>
<g:expiration_date>2016-02-24</g:expiration_date>
<g:availability>in stock</g:availability>
<g:condition>new</g:condition>
<g:complementary_product_ids>DEF3151~GHI4151~JKL5151</g:complementary_product_ids>
</item>
...

CENEO

<offers version="1">
<group name="other">
<o id="ISC6020000613" url="https://www.my-shop.com/product-url-30ml/p?idsku=215196140" price="39,02 PLN" weight="0.0300" stock="1" avail="1">
<cat>We/take/category from/here</cat>
<name>This is my product name</name>
<desc>What a lovely product</desc>
<imgs>
<main url="https://my-shop.com./image/ids/496848_2.jpg"/>
<i url="https://my-shop.com./another-image/ids/496848_2.jpg"/>
</imgs>
<attrs>
<a name="Producent">This is producer brand</a>
<a name="Kod_producenta">ISC6020000613</a>
<a name="Pojemnosc">30 ml</a>
<a name="namePl">Some other attribute</a>
<a name="sale_price">29,02 PLN</a>
<a name="sale_price_effective_date">2016-02-24T13:00-0800/2016-02-29T15:30-0800</a>
<a name="availability_date">2016-11-25T13:00-0800</a>
<a name="expiration_date">2016-02-24</a>
<a name="complementary_product_ids">ABC7020000613~DEF8020000613~GHI9020000613</a>
</attrs>
</o>
...

IAI

<offer file_format="IOF" version="3.0" generated_by="IdoSell Shop" generated="2019-08-01 11:01:19" expires="2019-08-02 11:01:19" extensions="yes">
<products language="pol" currency="PLN">
<product type="regular" id="7002" vat="23.0" producer_code_standard="GTIN12" code_on_card="FUND-001 / 375833-010" site="6" currency="PLN">
<producer id="24" name="Brand of product"/>
<category id="1236067664" name="We > take > category from > here"/>
<unit id="0" name="szt."/>
<card url="https://www.my-shop.com/product-url-30ml/p?idsku=215196140"/>
<description>
<name type="name" xml:lang="pol">This is product name</name>
<short_desc xml:lang="pol">What a lovely product</short_desc>
<long_desc xml:lang="pol">What a lovely product. What a lovely product. What a lovely product. </long_desc>
</description>
<iaiext:delivery_time unit="day" value="1"></iaiext:delivery_time>
<iaiext:visibility></iaiext:visibility>
<price gross="64.99" net="52.84"/>
<srp gross="0" net="0"/>
<strikethrough_retail_price gross="119.99" net="97.55"/>
<strikethrough_wholesale_price gross="119.99" net="97.55"/>
<iaiext:price_retail>
<iaiext:site id="6" size_id="0" gross="64.99" net="52.84"/>
</iaiext:price_retail>
<iaiext:price_wholesale>
<iaiext:site id="6" size_id="0" gross="64.99" net="52.84"/>
</iaiext:price_wholesale>
<iaiext:price_minimal>
<iaiext:site id="6" size_id="0" gross="0.01" net="0.01"/>
</iaiext:price_minimal>
<promotion name=""/>
<iaiext:hotspots></iaiext:hotspots>
<sizes></sizes>
<images>
<large>
<image url="https://my-shop.com./image/ids/496848_2.jpg" changed="2013-01-02 00:00:00" hash="2dbbdb78f4f5f42bb65d4ffa96f53501" width="800" height="800"/>
</large>
</images>
</product>
...

The product feed must be an XML file provided as a URL, e.g. https://yourshop.com/gmc-feed.xml
The encoding of the file must be in UTF-8 format
The file must be hosted by your shop
You must not block access to the file from certain locations (e.g. selected countries)
The file must be able to be downloaded from IPs 34.240.145.237, 52.215.244.30, 52.48.202.28 (this is the IPs from which you are downloading the file)
The file must not force authorization to open
The file cannot be password-protected

Links to graphics and products must not be given with spaces. If there are blanks, the system may not read the value of the attribute correctly.
Example of an incorrect link:
<g:link> https://www.my-shop.com/product-url-30ml/p?idsku=215196140 </g:link>

Mandatory attributes in the file

Mandatory regardless of the functionality you want to use in edrone
product_id
product_url
product_image_url
product_title
product_price
availability

Optional attributes in the file

The following attributes are optional but may be relevant if you plan to use certain functionalities in edrone.

1. For cross-selling and Custom Flows scenarios:

product_category
product_counts (optional)

2. For Marketing Machine recommendation frames:

product_type/product_category
product_sale_price (optional)
product_complementary_product_ids (optional)

3. For Mobile Search Widget:

product_colour
gender
product_brand
material
pattern

Do you need additional help?

If you have any additional questions about product feed, please contact us at hello@edrone.me

What is a product feed? What are the benefits of having it?

How to import a product feed into edrone?