If your store is connected through a one-click integration, you don't need a product feed: your products already sync through the integration. In that case the panel shows: “You don't need a product feed. edrone keeps your products up to date through the integration.”
When you add a product feed, edrone imports your product data from the XML file. To use this data correctly, edrone checks whether the product IDs in the feed match the IDs your store sends in events (orders, add to cart and product views).
If you haven't added a feed yet, read how to prepare a proper product feed and how to add your .xml link in the edrone panel.
Where to follow the import
Open the account menu (bottom-left corner) → “Your store” → “Product Feed” tab. In “Your feed” you'll find:
“Feed check”: your feed status in 5 steps, from “Feed link” to “Match with your store”.
“Feed settings”: the feed link, the import frequency and the “Update now” button.
“Update history”: the result of each import.
How ID matching works
The same product can have one ID in the feed and another in your store events. Without a match, updates miss the right product or duplicates appear.
That's why edrone looks for the matching rule that works for your store. The rule can use:
the product ID from another feed field (for example id, gtin, mpn or item_group_id);
the SKU;
part of an identifier, before or after a separator;
extra ID fields in supported XML feeds, for example VTEX idProduto when the standard id field holds the SKU. This lets you reuse an existing export without renaming fields. Not every XML structure is supported.
In more complex cases, AI can suggest a rule. It can only be accepted after it's verified on your store's real data (“Suggested by AI, verified on your data”).
In the “Match with your store” step, click “Show details” to see:
how many sampled products were found in the feed;
“ID comparison” examples (store ID vs. feed ID);
the rule used and whether it was applied.
To pass this step, at least 80% of your recently active store products must be found in the feed (“Required match 80%”). If no rule reaches this level, change the g:id field in your feed to your store's product ID or contact our support.
⚠️ Important: the matching rule only affects the import into edrone. It doesn't change the feed file in your store.
📌 Tip: when edrone finds a fix for your matching, you can review and apply the suggestion directly in the panel.
New store with no events yet
You can add a feed before your store has any customer activity. The ID comparison happens as soon as order, add-to-cart or product-view data arrives.
How often the feed is imported
In “Feed settings”, choose the “Frequency”: from “Once per day” up to “Twelve times per day”. If you need an update right away (for example, after changing product images in your store), click “Update now”. You don't need to contact support for this.
Changes made in your store reach edrone with the next import, based on the frequency you chose, or right after you click “Update now”.
Scheduled imports keep your saved, working matching settings. If edrone detects another rule, it shows up as a suggestion in “Feed check”, and you decide whether to apply it.
If more than 20% of the products in your feed suddenly get new IDs with no match in edrone, the feed may be deactivated to protect your account from unwanted changes. edrone then uses the data sent in your store events. Fix the feed and import it again as soon as possible, especially if you use edrone Universal Integration.
History and monitoring
In “Update history” you see the status of each import, sorted “Newest first”. Click “Show all” to see the full history. If an import failed, click “Open report” to see why.
edrone also alerts you when:
the feed goes a long time without a successful import;
the quality of your feed data drops;
popular store products are missing from the feed (“Your feed is missing popular products”). Popular products are recounted once a day. After a matching change, they're rechecked within 24 hours.
For accounts with a feed, the feed status also appears in the “Account health” widget.
Need more help?
If you have any further questions about the product feed, please do not hesitate to contact us at hello@edrone.me