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What is the fallback to bestsellers?
Ilona Srebnicka avatar
Written by Ilona Srebnicka
Updated over a week ago

In order to increase the overall conversion from emails, we want to present more products in front of the user. Therefore, inside dynamic elements such as:

  • Viewed products

  • Abandoned products

  • Recommended products

Fallback to Bestsellers is enabled by default. The function is responsible for automatically adding products (bestsellers) to the grid in the element in case there are not enough items to display.

As an example, we can use the Viewed Products scenario - if the recipient has viewed only 1 product and you use dynamic element with 6 products, then if Fallback to Bestsellers function is enabled, the message will include the reviewed product and bestsellers.

To distinguish the additional products from the rest, the items added due to Fallback to Bestsellers are labeled BESTSELLER, which we can edit for our creation.

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