edrone needs information about the user's activity on the store site in order to operate properly. The data about actions taken by a visitor on the store site are assembled and sent to edrone via "Trace" data packets. There are several types of traces that are completely necessary for the integration to work properly. These are:
Other
Product view
Add to cart
Order
Subscribe
Other
The 'Other' event is called on each sub-page of the store. It signals that the integration script has been loaded correctly. This type of trace contains information such as:
- App_ID of our edrone account
- Version of edrone
- The type of action, in this case "other"
- The version of the store's platform
- The type of platform
- From where the event was sent (browser/server)
The information contained in this type of event appears in all others, as it is basic data for the edrone system.
Product view
The "Product view" event is triggered every time the user visits a product page. It transmits edrone basic data, and key data about the viewed product:
- Product ID
- Product name
- Product photo
- SKUS of the product
- Product URL
- Product category ID
- Product category name
Add to cart
The "Add to cart" event is triggered each time a user clicks the add to cart button for a product on a category page, or on a product card. This event contains the same data that is sent for "Product view"
Order
The "Order" event is triggered each time an order is confirmed, and the user is redirected to the order summary page (Thank you page). It contains the same data that is sent for Other and Product view events + a set of further data:
- E-mail address
- Country
- City
- Currency
- Order value
Subscribe
The Subscribe event is sent each time a user clicks the newsletter sign-up button. This event contains the same data as the Other event, plus additional data about the user's persona. The amount of data about the user depends on the configuration of the form. The mandatory data is always the user's email address:
- Email address of the user (Required)
- First name
- Last name
- Country
- City
- Phone number
- Tag
- Gender
For more on the events necessary for the integration to work properly, see our technical documentation: https://docs.edrone.me/event-types.html
Need more help?
If you have any further questions about the events, please do not hesitate to contact us at hello@edrone.me