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When will the scenario message be sent?
When will the scenario message be sent?
Ilona Srebnicka avatar
Written by Ilona Srebnicka
Updated over a week ago

The message triggers from the automation scenarios are, of course, events performed by your customers on the site. Information about events such as viewing products, adding them to a shopping cart, or ordering them is collected by edrone.

Most of the ready-made automation scenarios have a "Adjust" section. It is there that you can set the number of messages to be sent in a given scenario, as well as the delay with which the message will be sent after receiving the event triggering the scenario.

So, the timing of sending ready automation scenarios will depend on the individual scenario settings in your account.

Note that some scenarios have a different way of sending messages.
These are:

  • Newsletter subscription
    In the case of the double opt-in subscription model, the first message confirming your subscription will be sent as soon as the system receives the subscription event (trace subscribe).
    A welcome message (often with a discount code) will be sent when you confirm your subscription by clicking on the subscription confirmation link in the first message.
    In the case of the single opt-in subscription model, the message will be sent as soon as the system receives the subscription event (trace subscribe).

  • Refer-a-friend
    Confirmation messages for signing up for the program and a welcome to the program are sent in the same way as messages from the newsletter sign-up scenario.
    The exception is the message with a reward for the store referrer.This message is sent according to the settings in the "Adjust" section of the Refer-a-friend scenario.

  • Chat Subscription
    The message from this scenario will be sent as soon as the user writes a chat message from edrone and leaves their email address in the chat.

  • Wishlist
    A message from this scenario will be sent as soon as an unavailable product that customers are waiting for is available for purchase again. Information about the re-availability of a given product should be sent to edrone from your store's platform via the topic_publish event - this event is simultaneously the trigger for the Wishlist message.


Need more help?

If you have any further questions about marketing automation messages, please do not hesitate to contact us at hello@edrone.me



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