Newsletters let you reach your customers directly with offers, news and reminders. The Newsletter Hub creator puts the whole process in one flow: choose how to start, design your message, set up the details on one screen and send.
Here is how it works, step by step.
Where to find it
Log in to edrone, then click Newsletter in the left menu and select Email.
At the top of the page you'll see tiles with your results for the last 30 days, compared with the previous 30 days: Sent newsletters, Opened, Clicked, Orders and Revenue.
Below, under Create campaigns that drive sales, you'll find three cards to start a newsletter: edrone AI, Create a newsletter from scratch and Use ready-made ideas.
Further down, the tabs Sent, Scheduled, Drafts and Archived list all your newsletters. To keep them organized, read about campaign groups.
Step 1. Choose how to start
Click New newsletter. You can start in one of three ways.
Option A. With AI
Under What's your next newsletter about?, describe the goal or topic of your newsletter (up to 1000 characters).
Optional: pick one of the Ideas prepared for your store.
Optional: add a Coupon or a Link as inspiration.
Go to the Choose products step and select the products you want to promote.
edrone then shows two proposals side by side. Pick the one you prefer and keep working on it in the editor.
Learn more in AI Newsletter: edit and personalize your AI campaign.
Option B. From a template
At the bottom of the screen, under Prefer the old manual way?, click Choose a template.
In the gallery, switch between the tabs Prepared for you, Template library, My templates and Previously sent. Use the categories (All, Automations, Subscription, Holidays and occasions, Season, Other) to narrow the list.
Click Preview to see a template, or Use template to open it in the editor.
Option C. From scratch
Click Start from scratch. A blank draft opens directly in the editor.
Step 2. Design in Email Studio
The editor is called Email Studio. These are the main actions at the top:
Save – saves your changes.
Send test – sends a test message to your email address, so you can check how the newsletter looks in the inbox.
Desktop / Mobile – previews the message on a computer and on a phone.
Copy / Paste – copies a part of your design and pastes it elsewhere in the message.
In the side panel, use the tabs Content, Blocks, Templates and AI to build your message.
When the design is ready, click Newsletter Summary. Need help with the editor? Read Email Studio drag'n'drop editor and Use AI in the editor.
Step 3. Newsletter Summary
All the settings are on one screen:
Campaign name – the name of your newsletter. Only you can see it.
Audience – choose who gets the message. In the window that opens, select All audience (then choose the subscription status: Newsletters and automations, Automations only or Newsletters and automations + Automations only, and the engagement: Engaged, Unengaged or Both engaged and unengaged), Segmented (how to send to your own segment) or Imported (how to send to an imported list). Click Save to confirm.
Send date – send the newsletter now (Now) or schedule a date and time.
Subject and preheader – the subject line and the short preview text your customers see in the inbox.
A/B test – create versions A and B, send them to a sample of your audience and let edrone automatically send the winner to the rest. Learn more about A/B tests.
Recurring newsletter – set it up once and edrone sends it on your schedule. Products in the message update automatically. See SMART features in Newsletter Hub.
Automatic resend – resends the newsletter after 24 hours to contacts who didn't open it. This option is ON by default. Turn it off if you don't want a resend.
Send gradually over 6 hours – sends the newsletter in batches, so your store doesn't get a sudden spike in traffic.
⚠️ Important: You don't set the sender address in the newsletter. It's configured at the account level. To change it, click your profile menu and go to Your store → Sending settings. Read which email address your messages are sent from.
Step 4. Send
Click Send test first and check the test message in your inbox. When everything looks good, click Send. If you chose a send date, the newsletter goes out at the scheduled time.
Reports
After sending, you can check opens, clicks, orders and revenue. See how to find campaign details and the report.
Need more help?
If you have any further questions about the Newsletter Hub creator, please do not hesitate to contact us at hello@edrone.me