Newsletters are a powerful marketing tool that can revolutionize the way you communicate with your customers, and improve your on-line store!
Imagine being able to reach your target audience directly, without any obstacles or restrictions. That's what newsletters offer! From now on at edrone, you already have the opportunity to use the new and improved version of the creator.
See how easy it is!
How to start?
To get started on the new creator after logging into Mission Control, click CAMPAIGNS and EMAIL in the menu on the left.
You will see a completely new view in the system.
At the very top, reports on your marketing campaigns will appear, including:
Number of newsletters sent
OR, CTR, CTOR indicators
Number of customers who unsubscribed from the newsletter
Revenue generated by marketing campaigns
You will also see a preview of your messages:
sent
scheduled
drafts
archived
Let's go through a brief guide to creating a newsletter creation.
Step 1. Create a template or use our suggestions
Go into the template editor and choose one of the available templates from edrone that you can edit or create your own from scratch. Be sure to save it so you can use it in the future and not start all over again.
To create your own creation, click + Email Newsletter
To create your own creation, click Start from scratch.
The next step is to design it using our Drag'n'Drop creator. Instructions on how to use it are available HERE
IMPORTANT:During the creation of the template, Autosave will work, so that all your actions will be saved automatically.
Step 2. Design
In this step you will prepare your message. In the creator you will see several options:
Information about enabled Autosave
Ability to copy creations
Ability to paste creations, e.g. from another automation scenario
Saving all changes (the prudent always insured! :))
Sending a test message
To see how the creative looks in the mailbox, enter your email address, send a test and see how the newsletter looks.
Step 3. Settings
In this step you will see the following view.
In the Newsletter Name section, enter the name of your campaign, which will be visible only to you. Underneath, you will see a LIVE preview of the sender of the message, its subject, audience group, and the newsletter view.
Next, fill in the information for the aforementioned sender and email address.
Step 4. Audience
Here you will decide the group of customers who will receive your message.
You have several options:
All audience are all recipients with a specific subscription status.
Be sure to mark the subscription status: SUBSCRIBERS
Segments is a section where you can find the Segments you have created or create new ones.
This section also includes segments created by edrone based on how much your customers spend in the store.
IMPORTED - The message will be sent to customers from a pre-imported file of your choice:
Step 5. Summary
The time has come to schedule your mailing! You can send the newsletter right away or schedule a day and time to send it.
We will offer the best time to send a newsletter after 1 month or 5 newsletters sent!
Take advantage of the SMART function available in the Newsletter Hub, which allows you to set up automatic resend and recurring newsletter. With this option, you can schedule a mailing to be repeated every certain number of days (e.g. every X days), without having to manually restart the campaign. You only need to set up this function once and the system will take care of the rest, ensuring regular communication and greater effectiveness of your activities. Find out more about SMART features.
Once you've completed all the steps, resend the test message to yourself or go straight to scheduling a mailing. And you're done!
Coupons
In the system you will find a separate tab for discount codes that you can use in your newsletters!
To create a coupon pool, go to NEWSLETTER > COUPON and click on the CREATE NEW POOL button in the lower right corner of the screen.
When creating a new coupon pool, you will decide whether you want to use static or dynamic coupons.
Your new coupon pool will be displayed in the list of coupon pools, where it will be possible to change the name or delete it completely. For static coupons, it will also be possible to change the coupon code, and for dynamic coupons, it will be possible to upload a CSV file with coupon codes.
After creating a coupon pool, go back to the email SETTINGS or click on element Coupon Code in message design then select a coupon pool for each email.
In the list of coupon pools, you will find information about how many coupons you have left in each pool or in which mailings they have already been used.
Reports
When your mailing is completed, you can verify all the details that pertain to it by simply clicking REPORT next to a specific message in the main view of the newsletter section:
When clicked, a window with mailing details appears, divided into sections:
Details - includes the status of the mailing, sender, the date of sending the email, email name and ID number, as well as list of recipients and message preview
Revenue - revenue insights (revenue, revenue per message, orders, conversion rate)
Delivery - this part is responsible for information about delivered messages, the number of opens, clicks, unsubscribed contacts, contacts who were marked as Hard bounces and who marked the message as spam or rejected the message
Orders - here you can see the specific orders assigned to the newsletter
Popular Links - you can see where your customers clicked most often in the message
What if you could resend the campaign only to people who previously didn't open your email, or only to those who responded to your newsletter? No problem, just click Report -> Resend
And that's it!
You need more help?
If you have any additional questions about Newsletter Hub please do not hesitate to contact us at hello@edrone.me