Newsletters are a powerful marketing tool that can revolutionize the way you communicate with your customers and improve your online store!
Imagine being able to reach your target audience directly, without obstacles or restrictions. That’s exactly what newsletters offer! Starting now, in edrone, you already have the opportunity to use the new version of the creator.
See how easy it is!
Campaigns > Email
To start using the new newsletter feature, after logging into edrone, click on CAMPAIGNS and Email in the left-hand menu.
You will see a completely new system interface.
At the top, reports about your marketing campaigns will appear, including:
Number of newsletters sent
Open rate, CTR, and CTOR indicators
Number of customers who unsubscribed from the newsletter
Revenue generated by marketing campaigns
You will also see a preview of your messages:
Sent
Scheduled
Drafts
Archived
Let’s move on to a quick guide to creating a newsletter.
Step 1. Create a template or use our suggestions
Go to the template editor and choose one of the available edrone templates that you can edit, or create your own design from scratch. Be sure to save it so you can use it again in the future without starting over.
To begin creating, click on +New Newsletter.
Option 1) Create your own template, click on “START FROM SCRATCH OR SELECT TEMPLATE”
This way, you can choose between starting a newsletter from scratch using drag-and-drop, or using a template already saved in your account.
The next step is to design it using our Drag’n’Drop assistant, if you chose to start a newsletter from scratch. Instructions on how to use it are available HERE.
IMPORTANT: During template creation, autosave will be enabled, so every two actions will be saved automatically.
Once your template is ready, you can immediately use it to create a newsletter.
If you prefer to use edrone’s ready-made solutions, choose from the available templates the one that best fits your needs. You can use it right away to create a newsletter by clicking the Next – Design button.
Note that we offer a wide range of templates to optimize your creative process, which can be explored by browsing the different categories available.
After choosing your template, the next step is to make the necessary adjustments using our Drag’n’Drop assistant. Instructions for use are available HERE.
Option 2) Enter a prompt for our platform to generate your newsletter with AI
Once you create your prompt, you will be able to select the products you want to display in your newsletter.
After that, you can choose ready-made elements and position them in your newsletter. Instructions on how to use it are available HERE.
Step 2. Design
In this step, you will turn the template you just prepared into a newsletter for your customers. In the assistant below, you will see several options:
Information about Autosave being enabled
Option to copy creations
Option to paste creations, for example, from another automation scenario
Save all changes (better safe than sorry!)
Send a test message
To see how the creative looks in the inbox, enter your email address, send a test, and check how the newsletter appears.
Click on Newsletter Summary.
Step 3. Newsletter Summary
In the campaign name section, enter the desired name (visible only to you).
Right below, configure the sender, subject line, audience group, preview the newsletter, and set the sending date.
Three important features stand out:
A/B test: A feature that compares two versions of a campaign to identify which one delivers better results based on real user behavior.
Smart Resend: This feature allows you to resend the message to contacts who did not open it initially, after 24 hours.
Recurring Newsletter: An automated newsletter sending feature based on a fixed schedule (daily, weekly, monthly, etc.).
Step 4. Audience
Here you will decide which group of customers will receive your message.
You have several options:
1) All
Refers to all recipients in the audience with a specific subscription status.
Be sure to select the subscription status: SUBSCRIBED
2) Segment
The segment section allows you to define a newsletter for a specific audience of customers.
Custom filter by customer fields – allows you to segment customers based on their interactions (product browsing, adding to cart, or purchases) with one or more product categories in your store.
Customers with tags – the campaign will be sent to recipients assigned to a specific tag.
Category – filter recipients based on a category. For example, you can select customers from the last month who placed an order from the dresses category.
To learn more about segments, click here.
3) Import
The message will be sent to customers from a pre-imported file of your choice.
Once your audience is defined, click Next – Send.
Step 5. Send
It’s time to send or schedule your newsletter.
Choose whether you want to send it immediately or schedule it for later.
Step 6. Reports
Once your newsletter has been sent, you can check all related details by clicking on Report.
When clicked, a window with sending details will appear, divided into sections:
Details – sending status, sender, date, email name and ID, recipient list, and message preview.
Revenue – revenue information (total, per message, orders, conversion rate).
Delivery – data about deliveries, opens, clicks, unsubscribes, hard bounces, and spam reports.
Orders – specific orders associated with the newsletter.
Popular links – the links most clicked by customers.