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What's New in edrone in 2024
What's New in edrone in 2024
Kinga Kachnik avatar
Written by Kinga Kachnik
Updated this week

In 2024, edrone introduced 24 innovative features and solutions designed to streamline your daily work, improve campaign results, and boost customer engagement. Below is a detailed breakdown of the new functionalities, divided into key areas.


New Integrations

  • Integration with WhatsApp – Enables communication with customers via one of the most popular messaging platforms, supporting customer service and marketing automation.

  • Landingi Integration – Allows you to easily create landing pages and connect them with edrone, increasing website traffic and supporting customer acquisition.

  • Entri Integration – We’ve added Entri, a tool that helps you quickly and easily verify your email domain.

  • One-click Shopper Integration – Simplifies the implementation of edrone for clients using the Shoper platform.


AI Solutions

  • Enhanced Inbox with AI – The new version of Inbox, powered by AI, aids in message analysis and better management of customer communication.

  • AI Subject & Preheader – Automatically generates email subjects and preheaders, reducing the steps required to create campaigns.

  • Banner Creation – Automatically generates engaging banners for your communication.

  • Ready to Run – Creates ready-to-launch automation campaigns, speeding up the client onboarding process.


Dynamic Elements

  • Coupons in Design – Add coupons as dynamic elements in the Design tab. You can assign actions, add links, and display a widget on the website where customers can easily copy codes after clicking the coupon in a message.

  • "Interacted" Element – A new element that automatically adapts to the starting action of a Flow or message type in Recommendation scenarios. This makes it easier to precisely communicate product details.


Navigation Improvements

  • Simplified Feed Import – We’ve streamlined the product feed import process, making the panel more efficient for managing product data.

  • Payments Tab – Manage invoices and subscriptions easily. Here, you’ll find subscription details and the number of contacts included in your billing.

  • New Integration Interface – A clearer and more user-friendly integration screen.

  • Intuitive Menu – A completely redesigned menu to speed up your daily work in the system.

  • New Subscription Design – The newsletter subscription section has been revamped with a modern style, aligned with UX trends.

  • Shortened Automation Workflow – We’ve reduced the number of steps in the Automation creation process by eliminating redundant and repetitive stages.


Performance Analysis

  • PulseKeeper – Introduced regular reports sent via email, showing campaign results and the growth of your contact base.

  • Order Preview – Added the ability to view orders in newsletter reports, letting you see who purchased what after the email was sent.

  • Heatmap – Analyze recipient engagement using a heatmap that highlights the most-clicked elements in your newsletter.


Audience Management

  • Segmentation – Expanded the Contacts section with advanced filters. This allows you to create precisely targeted audience groups (Segments) for newsletter campaigns.

  • Smart Engage – Automatically adds 10% of inactive recipients with the highest engagement potential when sending newsletters.


Enhanced Onsite Capabilities

  • Success Pop-up – Instantly deliver messages to users after interacting with a pop-up, such as confirming newsletter subscription, reminding them to check their inbox, or displaying a discount code.

  • Timers and Coupons – Added options to include timers and coupons in pop-ups to create urgency, trigger FOMO, and encourage purchases.


Inspirational Materials

  • Seasonal Templates – Regularly added seasonal templates for newsletters and onsites, making it easier to tailor communication to occasions like holidays, sales, or other events. These templates speed up and simplify the creation of engaging campaigns.

  • Inspirational Resources – We regularly publish new materials featuring inspiration, trends, and best practices in email marketing to help you create effective campaigns.


Want to learn more about a specific feature? Use the search function in our Help Center and discover the details

All these features have one goal: to support your e-commerce efforts in achieving even better results with the help of edrone’s intuitive and efficient tool. We encourage you to try out these new solutions and fully leverage their potential!

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