To find out more about a newsletter campaign you sent, hover over the message and click REPORT.
The report is split into five tabs: Details, Revenue, Delivery, Orders, and Popular Links. Click each one to see more.
Details
This tab gives you a quick overview of the campaign:
Status
Sender
Subject
UTM parameters
Target audience
Send date
Revenue
This tab shows the revenue and orders generated by this campaign, now split by how the revenue was attributed:
Revenue generated — the total revenue attributed to this campaign
After a click — the share of that revenue from orders placed after a Client clicked a link in the message, shown together with the number of those orders
After an open — the share from orders attributed to an open, without a click, shown together with the number of those orders
Revenue per message
Orders — the total number of orders attributed to the campaign
Conversion rate
👉 Use this tab to see how much this campaign actually contributed to your sales, and whether that revenue came from a click or just from an open. To learn how edrone decides whether an order counts as a click or an open, see the Attribution Report.
Delivery
This tab shows how your message performed after it was sent:
Sent
Open rate
Click-through rate
Unsubscribes
Hard bounces (messages that were not delivered, for example because the recipient's address or domain does not exist, or the recipient blocks incoming email)
Soft bounces
Marked as spam
Messages rejected before sending
Orders
This tab lists all the orders generated by this newsletter.
Popular Links
This tab shows which links in your email your Clients clicked the most.
📌 Tip: The total number of clicks here can differ from the number shown in the main report view. The main view counts unique Clients who clicked a link, while this tab counts every single click on each link.
Need more help?
If you have any further questions about Newsletter Hub, please do not hesitate to contact us at hello@edrone.me