Search bars are a treasure trove of high quality customer data. Just imagine the sheer amount of information Google collects from its search engine, and how it helps them paint a precise picture of each user's interests and behaviors.
Now consider that almost every online store has some sort of search bar, where customers type in exactly what they want. This is extremely valuable "Zero-Party Data" – information given to you freely and directly by the customer, which is therefore free from data privacy restrictions and automatically compliant to regulations. It's like a 1:1 conversation with your customer!
Most online stores monitor other metrics but fail to keep track of what their users are searching for. That's about to change!
We have introduced a new Search Dashboard that allows you to see detailed search metrics and get even deeper insight into your customers' preferences.
This feature is a direct result of our R&D efforts towards AVA, our AI-powered Autonomous Voice Assistant. Click here to learn more about AVA, and keep reading to learn how to get the most out of your brand new Search Dashboard!
Currently, the search dashboard is available for stores based on Magento 2, Prestashop and Shoper. Other platforms will be included soon!
How to use the Search Dashboard
To access your Search Dashboard, log into Mission Control and go to REPORTS > SEARCH. On the top of the screen, you will find a date picker where you can choose the desired time period to be analyzed.
It is possible to analyze search queries from June 16th, 2021 onward. Search queries are saved in the database only after the user clicks on the "search" button on the search bar.
Below the date picker you will find four main sections:
Top 100 queries
No results queries
This section consists of cards and a line chart. There are three cards:
Total count: the number of total search queries. This allows you to analyze how many times your search bar was used over the selected period of time.
Unique queries: the number of unique queries. This allows you to know how many different queries were searched.
No results: how many times the search engine didn't return any results.
The chart shows each of the cards results over time. It can be filtered by day, week, month or year views by toggling the options on the tabs below the chart.
This section shows a word cloud of the most popular search queries in the selected period of time. The bigger the word, the more frequently it was used.
Top 100 queries
This section shows a table of the 100 most searched unique queries, ordered from most searched to least searched, with four columns:
Query: what users typed into the search bar.
Count: how many times the query was searched in the selected period of time.
Search result: whether or not the search engine gave back a result (YES/NO).
URL: the URL of the search query.
No results queries
This section shows the unique search queries that produced no results, ordered by most searched to least searched. It is essentially a filtered version of the previous table, with the goal of showing where your search engine can improve, or even which products your customers are interested in but are not finding.
It shows the same columns as the previous table, with the exception of the Search result column, since they are all = NO.
Need more help?
If you have any further questions about the Search Dashboard, please do not hesitate to contact us at firstname.lastname@example.org