Your eCommerce website is not only a catalog or an online product shelf. It’s the place where you can listen and talk to your visitors — it's a place where you communicate with them.
To do that, you will use an array of elements, provided by modern technology. Each one of them serves its own purpose, however, at the same time, they work together to enhance your message.
Take your eCommerce to the next level!
1. Build a qualified list of contacts by inviting your visitors to subscribe to your newsletter.
2. Tag your subscribers according to the campaign you promoted when you displayed the invitation.
3. Combine the power of Pop-ups and Web Layers to create a seamless experience for your visitors and smartly engage them by displaying the products of their interests when they decide to exit your website.
4. Send push notifications to inform your audience about a newsletter you have just sent to their email inboxes.
We’ve prepared a list of must-read articles for you
Pop-ups – A highly effective way to communicate with your visitors and grab their attention instantly.
Web Layers – Your communication doesn’t have to stop when the pop-up is closed… It can continue while your visitor explores the site, without disrupting their browsing experience.
Push Newsletters – Alarms, reminders, bots, notifications... we all need to be reminded of things that matter to us and bring us value. Don’t let your customers forget about you!
On-site Recommendations – Dynamically display relevant products based on your customer’s browsing and purchasing behavior.
Social Proof – A powerful psychological trigger to boost purchase decisions by creating urgency, scarcity, and a sense of trust and safety.
Chat – When visitors land on your site, they can instantly start chatting with one of your team members—via text or call.
Push Notifications – These are notifications sent straight to your customer’s browser, even when they’re not actively browsing your site. |
On-site Marketing is the key to engage and convert
You spend a considerable amount of money bringing visitors to your website (FB Ads, Google Ads, and the likes).
Therefore, in order to optimize your investment, you must strategically talk to these visitors. You don't want them coming and leaving without any sort of communication — "Hi there! How may I help you today?".
An integrated on-site marketing solution should be one of the most relevant aspects of your marketing strategy.
Take advantage of the technology at your disposal and keep up the great work!
Need more help?
If you have any further questions, please do not hesitate to contact us at hello@edrone.me.