In this article, you will find everything about Push Newsletters. If you're looking for something specific, click on the links below to jump straight to what you need:
In this article (as in all of edrone), when we talk about push, the words newsletter and notification are used interchangeably.
Introduction to Push Newsletters
Push Newsletters are notifications displayed directly on your contacts' browsers – even when they're not navigating on your website. They just need to have their browser open, and it has to be the same browser they used when they signed up for your Push Newsletters.
With edrone, you can collect consent for notifications and send Push Notifications to these subscribers. When a website visitor agrees to receive push messages, a cookie is saved in his browser, and from now on, you can send him short Push Notifications!
When a user clears their browser's cookies, he or she will stop receiving Push Newsletters. To start receiving them again, it will be necessary to subscribe again.
How to set up Push Newsletters
On your Mission Control, go to ENGAGEMENTS > PUSH NEWSLETTER. The first page will give you an option to create a new campaign, or edit a new one. Let's go over the process of creating a new one.
Click CREATE NEW CAMPAIGN, name it, and then click the NEXT: ADJUST button or select ADJUST from the progress bar on the top of the screen.
Step 1: Set up the notification subscription widget
Before you can actually create the Push Newsletter, you need to set up the subscription widget which will collect your visitor's consent to receive notifications. This widget is divided into two parts:
The notification subscription box, which will be displayed on the center-top of your homepage once a "non-subscribed" visitor enters your website;
The notification bell, which will be permanently displayed on the bottom left or right of your page (the big box on top of the bell will only be opened if the user clicks the bell).
On the left side of your screen, you will find your widget settings panel where it is possible to determine several parameters such as fonts, text, colors, position, etc.
Step 2: Set up subscribe window
The subscribe window is Push Newsletter's "double opt-in", which is required by data protection regulations such as GDPR. In it, the user must allow or block notifications.
The subscribe window's settings will be right below the wiget adjustments panel. Here, you will be able to insert your company's logo and change background color.
Step 3: Set up "thank you" message
Right below subcribe window's settings, you will find the last part of the adjustments: the "thank you" message visitors will see after they consent to receive your push notifications. If you've promised a discount coupon in exchange for subscribing, for example, this would be a good spot to show it (in this case, you would use a static coupon written in the text field).
As with previous steps, the settings panel will be on the left side. You will be able to insert an image (e.g. an icon or your logo) and write the "thank you" message.
To publish the widget, click on the PREVIEW button. After the preview has been generated, you will see the PUBLISH button.
All set! Now you can create and send your Push Newsletters. Click on the NEXT: DESIGN button or select DESIGN from the progress bar at the top of your screen.
How to design and send a Push Newsletter
Step 1: Design
In the "Design" Section, you will create your push campaign — logo, subject, text, link and "big image", which is like a banner on top of your push message. If you don't want to include a big image, you can just click on "remove big image" so your push will be sent without it.
This is how your Push Newsletter might look after you send it:
Once you're happy with your Push Newsletter's design, click on the NEXT: AUDIENCE button or choose AUDIENCE from the progress bar.
Step 2: Audience
In this section, you don't have to do anything. This part is only to show you the current number of users subscribed to your push notifications.
Since Push Newsletters rely exclusively on cookies, this number will represent total stored cookies, not necessarily reflecting the exact number of people who will receive push notifications. This happens because, if someone subscribes to your Push Newsletter, then clears their browser's cookies and subscribe again, two different cookies will be assigned.
Passo 3: Date
Here you will determine when your newsletters will be sent. You can choose to send them immediately, or schedule to another day and time.
In edrone, times are in CET timezone.
We're almost done! Click the NEXT: REVIEW button or select REVIEW from the progress bar.
Step 4: Review
Now it's time to check if everything is in order. To send a test message, click on the SEND PUSH TEST button.
When you're ready, click on the RUN or SCHEDULE button, and that's it! Your Push Newsletter will be active from that point on.
How to manage Push Newsletters reports
It's always a good idea to manage your campaigns' performance, and with Push Newsletters it's no different. To see your Push Newsletter's reports, select REPORTS from the progress bar.
Here, you will be able to see which campaigns are Visible, Hidden, Scheduled, and Active.
To see each campaign's reports, select the desired campaign and click on the Go to report button at the top-right corner of the campaigns list.
This report will show you that campaign's settings and metrics such as Sent, Viewed, Clicked, CTR, and more.
If you wish to show this specific campaign on the notification subscription box (triggered by clicking the notifications bell), mark the "Visible in history" option.
Campaigns with this option activated will appear below "Your notifications" when a user clicks the notifications bell:
All done! Now you know how to set up, design and send Push Newsletters.
Keep up the good work!
Bonus tip 🤩
Before you leave, we'd like to suggest a good practice that many of our clients are applying with great results:
Every time you send an Email Newsletter, send a Push Newsletter as well to notify your subscirbers that they have just received an email they will love 😉
Need more help?
If you have any further questions about Push Newsletters, please do not hesitate to contact us at firstname.lastname@example.org