Apart from the many real-time Dashboards & Reports, edrone offers a wide variety of exportable reports. Click here to see all available options.
In this article, we will focus on the Attribution Report. This report shows the orders attributed to edrone engagements within a specific period of time.
To generate this report:
In your edrone panel, go to Reports > Orders.
Choose the period with the date range at the top of the Orders report.
Click Export CSV and select Attribution report.
The generated CSV file will contain the following data:
Order ID
Order value
Order date
Attribution date (the moment when the attribution was established by the edrone system)
Engagement type
Campaign name
Attribution reason (OPEN, CLICK or OPEN/CLICK)
Email open date
Email click date
Email click URL
See attribution for one order
You don't need to export a file to check a single order. In Reports > Orders, click Details next to the order. You'll see:
Attribution: the channel and message type the order was attributed to (for example, Email · Newsletter).
Order history: under Before purchase, each message the customer received, with its status (Opened / Not opened, Clicked / Not clicked). Then Order placed and After purchase.
How to analyze the Attribution Report?
To do this, it's important to understand how attribution works in the edrone system.
An order is attributed to edrone when the customer interacted with an edrone message within these time windows:
Email: open or link click within 7 days.
SMS: delivery within 24 hours or link click within 7 days.
WhatsApp: delivery or read within 24 hours, or link click within 7 days.
If there were several contacts, the order goes to the last effective contact. For the full rules, see How does edrone attribute conversion?.
In other words, an order can be attributed to edrone even if the customer didn't click, for example after opening an email. For email, this is possible thanks to a hidden tracking pixel and our cookie-based session linking mechanism. Here's an example of why that makes sense:
User opens an email → Copies the discount code → opens the store's website in their browser (for example, through a Google search) → makes a purchase.
Google Analytics would consider this an "organic" conversion, because it can't see off-site actions such as opening an email. Google Analytics only credits edrone when the customer clicks a link with UTM parameters (edrone adds them to links automatically). In edrone, the same order is attributed to the email. That's why edrone and Google Analytics numbers never match 1:1. Learn more in Differences between Google Analytics and edrone.
When generating an attribution report, you can filter data by "attribution reason", "email open date" and "attribution date" and decide for yourself whether or not you consider this order to be attributed edrone activities.
Of course, in the example above, if the user had copied the discount code and then clicked on a button leading directly to the store, the order would then be attributed to both the open and the click in the attribution report.
Checking results with AI (MCP)? See MCP Connector: reference of engagement type, channel and attribution IDs and prompt ideas for the MCP Connector.
Need more help?
If you have any further questions about the Attribution Report, please do not hesitate to contact us at hello@edrone.me