The MCP Connector is a new way to interact with your edrone data using natural language inside Claude (Anthropic) and ChatGPT (OpenAI). Instead of navigating dashboards, filters, and reports, you simply ask a question — and get an instant, data-driven answer straight from your edrone account. You can also ask it to create email and SMS newsletters for you.
What is the MCP Connector?
MCP stands for Model Context Protocol. The connector acts as a secure bridge between edrone and AI assistants like Claude and ChatGPT. Once connected, your assistant can read your store data and answer questions such as:
“Which products sold best last month?”
“How did my latest newsletter perform?”
“Who are my highest-value customers right now?”
“What are my top-performing automation flows?”
“What was my total revenue and average order value last month?”
The assistant retrieves the relevant data directly from edrone and returns clear, structured insights — no exports, no spreadsheets, no digging through reports.
Why it matters
Marketing teams often spend more time looking for data than acting on it. With conversational access to your edrone account, you can:
Speed up decisions — get answers in seconds instead of building reports.
Reduce dependency on dashboards — ask questions in plain language.
Democratize data access — no advanced analytics skills required.
Act faster on opportunities — from product performance to campaign insights, and straight to a ready newsletter.
💡 Quick Win: Ask one question — “What were my top-selling products last month?” — and get a board-ready answer in seconds, with no report to build.
How to connect it
You activate the MCP Connector directly in your edrone panel. The whole setup takes about 2 minutes.
Open the connector page: https://control.edrone.me/app/store/integrations/ai-connector — or go to Integrations → MCP in your panel.
Choose your assistant, Claude or ChatGPT. Each one has its own step-by-step guide with screenshots (inside the edrone MCP panel).
When prompted, copy the MCP server URL:
Sign in with edrone via OAuth to authorize the connection — access is scoped to your tracker.
Start asking questions in plain language.
📌 Tip: No API keys are required — there is nothing to copy, store, or manage manually.
What you can ask
Your AI assistant can help you understand your store's performance, analyze results, identify trends, explore customer behavior, and provide insights into your marketing campaigns.
You can ask questions about your sales, products, customers, automations, email and SMS performance, subscriber growth, strategies, and much more.
For prompt examples and best practices, check out our article on how to write effective prompts for your AI assistant.
You can ask about any period, including previous years. For example: “How much revenue did edrone generate during Black Friday week, by channel and by feature, compared with the same week last year?”
To understand the IDs that can appear in the answers (engagement types, channels and attribution reasons), see MCP Connector: reference of engagement type, channel and attribution IDs.
📌 Tip: when the assistant lists individual orders, it gets up to 50 orders per query. For longer periods, ask for totals (revenue, number of orders) or ask about one day at a time.
Create email and SMS newsletters
Remember: creation features, such as creating newsletters, may be limited or still in testing on your account. If you're not sure whether you can use them, check with our support team.
The MCP Connector can also prepare newsletters for you. Ask, for example, “Create an email newsletter for the start of autumn,” and the assistant will:
propose the campaign name, audience, subject, preview text and send time — you accept or change each one;
design the email with edrone's email design AI, using products from your catalog;
for SMS, show you the cost in credits before anything is saved;
send a test to your own email address;
send or schedule the campaign — only after you explicitly confirm.
📌 Tip: If you already connected the MCP Connector before, you don't need to reconnect.
Step-by-step guide: Create email and SMS newsletters with the MCP Connector.
Secure by design
Security and data integrity are built into the MCP Connector. It is:
Under your control — the assistant proposes every setting and waits for your decision. Campaigns are saved as drafts in your edrone panel, and nothing is sent to your customers until you explicitly confirm.
OAuth-based — secure sign-in handled directly by edrone.
Scoped — each user sees only their own tracker data.
Key-free — no API keys to store or manage.
⚠️ Important: Once a campaign is sent, you can't undo or edit it. Always check the test message and the audience before you confirm.
The MCP Connector is available now to all edrone clients. Connect your account, open Claude or ChatGPT, and start asking questions about your store — in plain language.
Need more help?
If you have any further questions about the MCP Connector, please do not hesitate to contact us at hello@edrone.me