Online shopping is becoming increasingly popular, but at the same time, shopping sessions are getting longer, sometimes spanning multiple visits.
A consequence of this trend is the need to ocasionally "remind" potential customers after they visit your online store. edrone is here to help!
Using the Viewed Products scenario, you can send automated reminders and personalized product suggestions to customers who have recently viewed products in your store.
Let's learn how to set it up!
How to set up Viewed Products scenario
To begin, log into your Mission Control and go to ENGAGEMENTS > VIEWED PRODUCTS.
The first page will be an overview of how the scenario works. Let's move on by clicking on the NEXT: ADJUST button or choosing ADJUST from the progress bar on the top of the page.
Step 1: Adjust
In this section, you are able to choose how many messages you want to send, up to a maximum of four. You will need to determine a time trigger for each message, which will be calculated starting from the moment the customer has left your website for the last time.
Since you don't want to spam your customers, there are two options to control this automation:
Do not send after order: How many days and hours you want to wait after a customer makes a purchase to resume sending this scenario's messages.
Send no more often than: The minimum amount of time between each message.
Continue by clicking on the NEXT: LANGUAGE button or select LANGUAGE from the progress bar.
Step 2: Language
On the LANGUAGE section, you will see on the left side an overview of your customers (audience size, number of languages, and most popular language).
Based on this information, you can choose whether you want to send your Newsletter in only one language (Single language), or more than one (Multi language). You can choose as many languages as you want.
NOTE: Language information is collected automatically by edrone from your customer's browser language settings. This means that it is not linked to a specific location. For example, if a customer lives in France but their browser is set up in English, they will be considered an english-speaking customer.
Click on the NEXT: SENDER button, or choose SENDER from the progress bar.
Step 3: Sender
Here, you will set up who is sending the email: Name, E-mail, and Reply-to E-mail. You can input new data, or choose from a predefined sender (for example, the same sender you have previously used in for other newsletters).
Click on the NEXT: DESIGN button, or choose DESIGN from the progress bar.
Step 4: Design
On this section, you will design your email. Click here to learn how to use the new Drag 'n' Drop Editor.
NOTE: The Viewed Products dynamic element will be automatically included in your email, and you will also be able to add the Bestsellers element as well as any other visual element available on the Drag'n'Drop editor.
To continue, select COUPONS from the progress bar.
Step 5: Coupons (optional)
It is possible to add coupons to any email. You can choose between Static (same coupon for all customers) and Dynamic (each customer gets a unique coupon). We recommend using Dynamic coupons whenever possible.
Regardless of your choice, you will need to upload a CSV file with your coupons. If you need help with creating them, there are several free online coupon generators.
Once your files are ready, click on UPLOAD (CSV). Select which column contains the coupons, check the box if you wish to ignore the first line of your file (column titles, for example). If everything is OK, click on CONFIRM COLUMN. A green confirmation message should appear at the top right corner of your screen.
Click on the NEXT: REVIEW button or choose REVIEW from the progress bar.
Step 6: Review
Send a test email to double-check if everything is working properly. When you're ready, click on the RESUME button, and you're done!
Step 7: Reports
To view your Viewed Product scenario's performance, go to the REPORTS section on the progress bar. Here you will find the main metrics such as Engagement revenue, Sent, Opened, Clicked, Orders, Orders with Coupon, Unsubscribed, and CTR. Please note it is possible to filter the results by date and message.
Need more help?
If you have any further questions about the Viewed Products scenario, please do not hesitate to contact us at hello@edrone.me