Display Name Approval Guidelines for WhatsApp (Meta)
The Display Name in WhatsApp Business (managed by Meta) is the company name visible to users. Its approval is subject to specific rules, and failure to comply may result in rejection.
To ensure that WhatsApp messages are correctly sent from the edrone system, the WhatsApp Business account should be verified, and the Display Name must be approved by Meta.
If the Display Name is rejected or does not have a status (e.g., it is still under review or the business has not yet been submitted for verification), messages may be rejected or not delivered.
Key Display Name Guidelines
Consistency with the company name
The Display Name must clearly relate to the actual company or brand name. Ideally, it should be identical or very similar to the name shown on the website, official documents, or social media profiles.No marketing elements
The name must not include promotional phrases, slogans, emojis, or excessive special characters (e.g., “Best Offer!!!”, “🔥Super Deals🔥”).Clarity and no misleading content
The Display Name must not imply affiliation with other companies or brands if no such relationship exists.Consistency with domain and online presence
Meta verifies whether the name is linked to the official website and whether the brand has an online presence.Proper name structure
Generic names, random strings, or excessive use of capital letters are not allowed.
Importance of Business Verification
Business Verification in Meta should be completed first.
increases company credibility,
significantly improves the chances of Display Name approval,
allows Meta to verify company details (name, address, documents).
Without verification, even a correct name may be rejected.
Where to Edit the Display Name in Meta?
You can edit the WhatsApp Display Name in WhatsApp Manager:
Go to Meta Business Manager
Open All tools
Select WhatsApp Manager
Go to the Phone numbers section
Choose your WhatsApp number
In the Profile section, find the Display Name field
Enter the name and submit it for approval
Where to Verify Your Business in Meta?
You can complete verification in business settings:
Go to Meta Business Manager
Open Settings
Go to Security Center
Find Business Verification
Click Start verification and follow the process:
provide company details,
upload documents,
confirm via email or phone
Summary
To successfully complete the process:
first verify your business in Meta (Security Center),
then set and submit your Display Name in WhatsApp Manager,
ensure consistency with your brand and online presence.
Following this order significantly increases the chances of quick and successful approval.
Need more help?
If you have any further questions about WhatsApp, please do not hesitate to contact us via chat or at hello@edrone.me