Every online store owner dreams of loyal customers who make regular purchases. However, reality often looks different:
❌ 80% of new customers make only one purchase and never return.
❌ Customer acquisition costs (CAC) increase year by year, reducing store profitability.
❌ A lack of customer retention strategies means you have to constantly invest in advertising campaigns instead of maximizing profits from your existing customer base.
❌ Customers forget about your store because competitors continuously bombard them with new offers.
💡 Does this sound familiar? If so, it's a sign that you should focus on increasing order frequency - ensuring customers return more often and buy more.
🔹 Did you know that increasing order frequency by just 10% can boost your annual revenue by up to 20%?
🔹 Are you aware that loyal customers spend, on average, 67% more than new ones?
Analysis of Purchase Frequency Growth After Implementing edrone
A study based on data from over 2000 clients using the edrone system over the past 24 months shows that purchase frequency (FP) systematically increases after implementing our platform.
Before Implementing edrone:
At the beginning of cooperation with edrone, the purchase frequency was around 1.20 - meaning that, on average, each customer placed 1.20 orders per year.
After 12 Months of Cooperation:
After 12 months, the purchase frequency increased to 1.36, indicating that customers returned to the store more often, leading to a higher number of orders.
Analysis of Purchase Frequency (FP) Growth After Implementing edrone
Based on data collected by edrone over the past 24 months, we analyzed the purchase frequency (FP) growth results for over 2,000 clients from various industries. The data shows that purchase frequency increases over time, with the most significant growth observed after several months of cooperation.
Key Insights from the Analysis:
Rapid FP Growth in the First Months
After just two months of implementing the edrone system, the average increase in purchase frequency (FP) is 5.5%. In the following months, this growth gradually rises, reaching 14.7% after 12 months.
Certain industries, such as Furniture, Electronics, and Health & Beauty, have experienced particularly significant increases. The Furniture industry, for instance, achieved an impressive 69.8% FP growth after 12 months.
Consistent FP Growth Trend
Industries like Electronics (growth from 14.7% after 2 months to 19.5% after 12 months) and Furniture (growth from 53.1% after 2 months to 65.8% after 12 months) have shown a continuous increase in purchase frequency. This upward trend suggests that marketing automation has a long-term impact, contributing to sustained higher customer loyalty rates.
Conclusions:
Marketing automation positively impacts purchase frequency – Data shows that even in industries with initially lower FP rates, such as Games and Toys, the edrone system effectively helped gradually increase purchase frequency (from 4.8% after 2 months to 5.7% after 12 months).
Industries with higher initial growth – Sectors like Furniture and Electronics experienced significantly higher percentage growth in FP in a shorter period. This suggests that increasing purchase frequency is more noticeable in industries where customers are more engaged and have greater recurring purchasing needs.
Long-term effects of edrone implementation – After 12 months of using edrone, the system delivers clear results, even in industries with initially lower FP growth. For example, in Food, Drink, and Tobacco, FP increased by 12.9% after 12 months.
What Does This Mean for Your Store?
Increasing purchase frequency is the key to stable revenue in e-commerce. With marketing automation, customers find it easier to return for another purchase, allowing you to maximize profits from your existing customer base. The marketing automation system in edrone enables effective customer segmentation, personalized communication, and automated product reminders, which in turn boosts purchase frequency and reduces the cost of acquiring new customers.
Implementing edrone helps maintain financial stability, improve customer loyalty, and ensure long-term revenue growth—without relying solely on continuously acquiring new customers.
See This in Action
Annual Purchase Frequency Growth Analysis for a Store with 100 Monthly Customers and an Average Order Value of 400 PLN
Assumptions:
Monthly customers: 100
Initial annual purchase frequency (FP): 1.20
Purchase frequency after 12 months: 1.36
Average order value (AOV): 400 PLN
🔹 Initial Situation (Before Implementing edrone)
Purchase frequency (FP) = 1.20, meaning that each customer places an average of 1.20 orders per year.
100 monthly customers results in 1,200 annual customers (100 × 12 months).
Total annual orders:
1,200 customers × 1.20 orders per customer = 1,440 orders per year.
🔹 After 12 Months with edrone
Purchase frequency increased to 1.36, meaning that each customer now places 1.36 orders per year.
100 monthly customers still result in 1,200 annual customers.
New total annual orders:
1,200 customers × 1.36 orders per customer = 1,636 orders per year.
This means the store increased its number of orders by 192 annually.
🔹 Additional Revenue
The average order value (AOV) is 400 PLN.
Annual Additional Revenue Calculation:
192 additional orders × 400 PLN = 76,800 PLN
This results in an annual revenue increase of 76,800 PLN, representing a real profit driven by higher purchase frequency.
Conclusions:
Increase in annual orders: By raising the purchase frequency from 1.20 to 1.36, the store generates 192 additional orders per year, leading to higher revenue.
Additional revenue: The increase in purchase frequency results in 76,800 PLN in extra annual revenue.
Improved efficiency: edrone’s marketing automation effectively boosts purchase frequency, leading to higher revenue from the same customer base and reducing reliance on acquiring new customers.
Financial stability: With higher purchase frequency, the store generates more stable and predictable revenue, while investment in marketing automation delivers long-term benefits.
📌 Conclusion: Increasing annual purchase frequency is a key factor in e-commerce revenue growth. Implementing edrone allows you to boost sales and profits without the need to constantly acquire new customers. 🚀
Summary
If your goal is to increase order frequency, implementing marketing automation is the best step forward. With edrone, you can enhance customer loyalty, which directly translates into higher revenue and greater financial stability for your store.
Need more help?
If you have any further questions about data analysis, please do not hesitate to contact us at hello@edrone.me