It costs more and more to acquire a customer, but what if visitors leave the site without adding anything to their shopping cart? It's a problem that most e-commerce sites struggle with. In this article you will learn:
Why customers leave without buying - what mistakes cause high bounce rate and low conversion?
How Smart Product Recommendations can increase shopping cart value - actual numbers and examples from the market.
How the implementation of Smart Recommendations affects conversions - real data showing an increase in the purchase rate.
Stories of customers who managed to buy more and more conveniently - concrete examples that show how the solution works.
How to reduce order acquisition cost (CAC) - learn how loyal customers reduce your marketing budget.
Keep reading to discover how edrone Smart Recommendations can help your store!
Is your store losing customers before they make a purchase?
High bounce rate and low conversion are two of the biggest challenges for e-commerce. The average conversion rate for online stores is around 2% - meaning that only 2 out of 100 visitors actually make a purchase. To make matters worse, the cost of customer acquisition (CAC) continues to rise, making every uncompleted transaction a real loss.
Why aren't customers buying? Is the offer inappropriate for them? Can't they find what they are looking for? Is the problem too many products and chaotic categories?
Often the customer doesn't know what else they could buy, even if the offer is tailored to their needs. As a result, the store burns through its marketing budget to acquire traffic, but fails to convert it into sales.
The solution: edrone Smart Recommendations
Smart Recommendations analyzes customers' in-store behavior, their previous purchases, size preferences and other behavioral data. This allows the system to suggest products that perfectly fit the user's needs dynamically.
The effects? Implementing intelligent recommendations can:
increase average order value (AOV) by 10-30%,
increase the conversion rate by up to 20-50%,
increase customer return rate, which lowers CAC by 5-15%.
Customers buy more because they find what they really need
Smart Recommendations not only increase the value of the shopping cart, but also improve the shopping experience of customers. With Smart Recommendations, customers don't have to search for a long time - they get suggestions that realistically interest them.
The result?
Higher conversion - more customers finalize purchases.
Increased cart value - customers buy more with one transaction.
Lower order acquisition cost - a returning customer costs less than a new one.
Implementing Smart Recommendations is a fast and effective way to increase your online store's profits. Want to see how Smart Recommendations can help your store? Contact us and start increasing your sales today!
How does Smart Recommendations work?
Smart Recommendations is a smart product recommendation widget that can be added to your website without coding or lengthy configuration.
Smart Recommendations allows you to:
✔ Add a product to your shopping cart with one click from the widget - without going to the product page, which shortens the purchase path.
✔ Newsletter signup without leaving the page and an additional place to increase conversions - customers can leave their email to receive even more tailored recommendations and stay in touch with the store.
✔ Match the store's design - the widget automatically adopts the colors and style of the page, so it looks natural.
✔ Full automation - AI constantly learns customer preferences, optimizing recommendations in real time.
✔ Increases conversion, shopping cart value (AOV), and customer loyalty - customers are more likely to return to the store, adding more products to the cart.
🔧 Quick setup - only 2 steps!
1️⃣ Enable the function in the system - the widget is already ready and automatically adjusted to the appearance of your store. You will find it in the onsite section. Ready to launch!
2️⃣ Done! - AI immediately analyzes customer behavior and displays relevant recommendations in key places. Encourages exploration, shows similar and complementary products, suggests add-ons, increasing the order value (AOV)!
What can I configure?
Everything but the widget is already in your colors prepared for you. You don't have to change anything, but of course you can: the color, the behavior, the message that greets the customer - all intuitive, easy and fast.
Hit the Teaser button, where you can edit the widget:
Edit Products:
Edit Sign up Form:
📈 Want to start selling more while building a loyal customer base? Enable Smart Recommendations now! 🚀