Newsletters should be sent only to engaged subscribers (subscribers), as this approach increases the effectiveness of marketing campaigns. Engaged recipients are more likely to open, read and respond to messages, leading to higher open and click-through rates.
Sending newsletters to active subscribers reduces the risk that emails will end up in the spam folder, which can negatively affect the sender's reputation.
Focusing on an engaged audience also helps build customer loyalty and increases the chances of conversions, which translates into better sales results.
To send a newsletter to engaged and subscribed customers, follow the steps described below.
1. Select the Newsletter -> Email tab
2.Select "new newsletter"
Or edit the draft:
3. After preparing the campaign, go to the AUDIENCE
4. Choose Newsletters and automations from the dropdown list
The dropdown list shows 3 options: Newsletters and automations, Automations only, and a combination of both. Select Newsletters and automations.
And then Engage
5. Click on Save
Remember that Smart Engage option will be automatically enabled!
6. Then click on Send
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