What does the sender field consist of?
In edrone, each message, whether from automation scenarios, Custom Flows, or marketing newsletters has a place to enter the sender of the message.
The sender field consists of 3 elements:
Sender's name
Tip:
Personalize the sender's name (e.g., Ania from shop.com) to increase the recipient's trust in the message
Sender's address
Tip:
Use addresses created in the store's domain, i.e., for example, info@yourshop.com instead of info@gmail.com
Address "reply to"
Tip:
This address can be the same as the sender's address. Renounce "no-reply" addresses, they take away the chance for your recipients to contact your brand.
Instructions on how to add a sender in a standard automation scenario - HERE
Instructions on how to add a sender in Custom Flows - HERE
Instructions on how to add a sender in Newsletter HUB - HERE
Why is the sender so important?
The sender of an email plays a key role in email deliverability for several important reasons.
Sender reputation:
Sender reputation is one of the main factors that email filtering systems look at. A high reputation has a positive impact on message deliverability, while a low reputation can result in messages being classified as spam.
Filtering systems analyze a given sender's previous sending experience by monitoring the number of spam complaints, the number of recipients who mark messages as spam, and other factors.
Authentication of the sender's domain
Senders must use authentication mechanisms such as SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail), which confirm the sender's identity and protect against email forgery. Failure to do so can negatively affect deliverability, as anti-spam systems may treat such messages as suspicious.
Need more help?
If you have additional questions about email deliverability, please contact us at hello@edrone.me