Don't be afraid to repeat campaigns! Review your best campaigns from the past year: you can slightly modify the content, change the banner, and a new campaign is ready! To boost a particular campaign, you can always add our TIMER (countdown to the end of the promotion) and send the newsletter again!

Create short content! Do you have photos of new products? Add them as banners, write a short slogan, add our dynamic element, and the campaign is ready!

Use our message templates! You don't need graphics to send attractive newsletters; check the templates you have available!

Segment, send tailored content to recipients based on products they viewed, purchased, or added to the cart. Segment using RFM and appreciate customers who frequently make purchases.

Establish a consistent newsletter sending schedule so that recipients know when to expect a new message.

Send not only promotions! It's worth focusing on educating your customers, offering guides, user manuals, or articles that help customers better understand the benefits of your products or services.

Treat the newsletter as a conversation with your customer. Share stories of satisfied customers, add reviews, opinions, or case studies that help build trust in your brand.

Remember that the newsletter doesn't have to be purely sales-oriented; it's a great source of information about your audience. Encourage subscribers to participate in surveys and questions. This will help you better understand their needs and expectations and adjust your marketing strategy.

Use AI technology for content, graphics, and titles creation.

Talk about what is interesting to the customer! Make sure that newsletter content is precisely tailored to the target audience. The more tailored the content is to the recipients, the greater the chance of capturing their interest and obtaining clicks.

Inform what is in the email. When designing the subject, consider what your subscribers really want or need. Why did they subscribe to your newsletter? What would pique their interest? Clearly convey what the email is about but refrain from revealing too many details.

Take care of the email subject. Avoid using more than 50 characters. Avoid excessive use of punctuation and emoticons. Don't shout! Avoid using all caps. Use variables, such as |NAME|, to grab attention in the inbox. Intrigue and interest.

Use emojis in email subjects! Research confirms that skillful use of emojis can increase the open rate. However, it's crucial to use them in moderation to avoid the risk of messages being classified as spam. It's recommended to limit it to one emoji per message subject.

Create compelling titles. Create titles that are both interesting and compelling. Avoid excessive use of phrases like "Last chance!" or "Offer ends today!" to avoid marking emails as spam.

Personalize the subject. Personalize the message content, including headlines, using the names of subscribers or other information collected during subscription. Our research shows that personalized emails are more likely to be opened.

Optimize the day and time of sending. Find the optimal day and time for your audience. Test different sending times to see when recipients are most active.

Send to engaged recipients! Sending messages to customers who regularly open emails. Customers who regularly open your emails show greater engagement. By sending them additional information, offers, or content tailored to their preferences, you increase the chances of keeping their attention.

Intrigue with a preheader version. The preheader is a short line of text visible after the header in the inbox. Use it to further intrigue subscribers and encourage them to open the email.

Build excitement even before sending the email. Combine actions with other communication channels. How to do it? Let your social media followers on platforms like Facebook or Instagram know that you're planning an extra message to be sent only to subscribers. You can also show a fragment of it to build excitement. Increased openings are guaranteed, and you may gain additional subscribers who are attracted by the FOMO effect.

Take care of deliverability. Even the best-constructed newsletter won't be opened if it doesn't reach the recipient's inbox. Take care of your domain's reputation and the deliverability of your campaigns.

Test different titles and preheaders! Conduct A/B tests to see which titles and preheaders are most effective. Sometimes even a small change in wording can significantly impact results.

Take care of the hygiene of your database. Removing inactive contacts can help improve the open rate by reducing the number of recipients not interested in your messages.

Create a mysterious subject. Create a mysterious email subject that arouses curiosity and intrigues the recipient. Avoid overly explicit subjects, leaving an element of unknown.

Add surprising content. Start the email content with surprising or interesting information that intrigues the recipient, making them want to learn more

Use wordplay. Build a subject based on wordplay or allusion that can evoke a smile and interest.

Send and communicate that the email contains a "Gift." Highlight that the email contains something like a "gift" or a "surprise" to encourage recipients to open it and find out what it is.

Talk about limited availability. Emphasize that the message includes limited access to exclusive content or promotions available only to the first openers. Use FOMO, "Fear of Missing Out," which refers to a marketing strategy that induces a sense in recipients that if they don't take advantage of the offer in the newsletter, they will miss out on something valuable or exclusive. In practice, this may involve using terms like "limited-time offer," "sale only for subscribers," or "only for the first 100 customers."

Use puzzles in the subject. Create the email subject as a puzzle or riddle that prompts the recipient to open it to discover the solution.

Inform about collaboration with an influencer in the subject. If you collaborate with an influencer, include their name in the subject to attract the attention of that influencer's fans.

Create an Email in List Style. Prepare an email in the form of a list, such as "Top 5 reasons why you should open this."

Tell a story in a few words. Tell a short and intriguing story in just a few words in the subject, leaving the recipient curious and eager to read more of the message.

Optimize the template. If you use graphics, check if they are attractive and consistent with the message. Inappropriately chosen or improperly formatted images can reduce the attractiveness of the advertisement. Ensure an attractive and readable layout of the email. Check if the links are clear and easy to notice.

High-quality content. Provide high-quality content that will interest recipients and prompt them to interact after opening the email.

Test different forms of ads! Try different newsletter formats, such as text ads, graphics, videos, etc. Different audience groups may react differently to different types of content. Video can attract the attention of recipients and encourage them to click to view the entire content. Make sure the video content is attractive and relevant to the campaign message.

Personalize the campaign! Use personalization, such as dynamic content, using the subscriber's name in the email subject, adding emoticons, to customize content to individual recipient preferences. Personalize offers and content of links to be more tailored to the recipient. Avoid generic content that may not fit well with the recipient's profile.

Remember about mobile versions! Many users browse content on mobile devices. Make sure your newsletters are optimized for display on different devices. Ensure that the campaign is responsive and adjusts to different screen sizes. Text and images should be clear without the need for zooming.

Clear Call-to-Action (CTA). Make sure they are large enough for users to easily interact with. Use clear and understandable CTA that will prompt recipients to click. Avoid overly complex CTA that may cause confusion.

Short content. Limit the amount of text, especially in headlines and signatures. Users, especially mobile users, prefer shorter and more concise content.

Optimize images. Ensure that images are optimized for quick loading on mobile devices. This is important for users with slower internet connections.

Test on different devices: Test the campaign on different models of phones and tablets to ensure it looks good on different platforms.

Encourage reactions — engaging CTA! The action button is a key element of interaction designed to encourage users to take specific actions. The text should be short, concise, catchy, e.g., "Enter," "Check," "Discover." It's also worth choosing a color that contrasts with the background, yet fits the overall style of the creative. Additionally, place the button at the top of the message so that it is visible above the mailing fold, without the need for scrolling.

Introduce games and puzzles. Introduce interactive elements directly into the email content. For example, create mini-games, quizzes, or interactive surveys. Recipients who want to check the answers will have to click on the appropriate links, increasing both CTR and CTOR.

Preview exclusive content. Encourage recipients to click by offering them an exclusive preview of "behind-the-scenes materials." For example, you can show a short recording from behind the scenes of product production or introduce the team working on the campaign.

Go for interactive content, add GIF animations. Turn static elements into animated GIFs. Motion in the email content can attract attention and motivate recipients to interact.

Send offers "For the Chosen Ones." Create offers specifically for a limited group of recipients, indicating that they are available "for the chosen ones." People are more likely to click if they feel they are getting something special and exclusive.

Create interactive scenarios. Create interactive "scenarios" in the email content where the recipient can choose different paths leading to different content. This makes recipients feel engaged and interested, influencing an increase in CTR.

Use creative news notifications. Create creative news notifications that intrigue recipients and encourage them to click. These can be dynamic notifications like "something new is waiting for you."

Add humorous elements. Introduce humorous elements that fit the brand identity. Funny content can surprise recipients and make them more inclined to interact.

Organize a virtual lottery. Recipients will have to click on a special link to check if they have won. This increases interaction and adds an element of surprise.

Email in the form of a quiz. Create a quiz in the email content that is both fun and informative. Each question can lead to a specific product or offer.