A product feed is an XML file containing the most important information about your products.
Before each message is sent from an automation scenario (for example, Abandoned Carts), the system checks the feed for the availability of the products included in the message. This way, your customers only receive products that are available in your store. Product information such as title, product URL, image URL, price and product category also comes from the feed.
Without a product feed (or a one-click integration), some features may not work as expected – for example, product recommendations and up-to-date product information in your messages.
⚠️ Important: If your store is connected with a one-click integration (for example, Shoper, Shopify or WooCommerce), you don’t need a product feed. Your products sync through the integration, and the panel tells you that no feed is needed.
How to add your product feed
Click your account menu in the bottom-left corner and select “Your store”.
Open the “Product Feed” tab.
Click “Upload new”.
Paste the link to your feed. The link must be an .XML file.
Click “Upload”.
Don’t have a feed link?
In the upload window, click “I don’t have a Product Feed link”. The “Instructions” panel opens:
Select your platform – edrone suggests the platform detected for your store. Instructions are available for 16 platforms: Nuvemshop, Tray, Loja Integrada, VTEX, WooCommerce, Shopify, Magazord, BigCommerce, IdoSell, Magento 2, OpenCart, PrestaShop, Shoper, Shopware, SOTE, Wix.
If your platform isn’t on the list (“Don't see your platform?”), follow the generic steps: find the Google Shopping (Google Merchant Center) export in your store panel or feed plugin, enable or generate the XML file and copy its link.
Copy the link to the file itself, not to the settings page where you generated it.
Check the link: when you open it in your browser, you should see XML code with your product list. The link must work without logging in.
📌 Tip: If you can’t find the export, ask your platform’s support for the link to your Google Shopping XML feed.
Common link mistakes
Google Merchant Center panel link – edrone needs the link to the feed file, not to your Merchant Center dashboard.
Google Drive or Dropbox sharing link – a sharing link opens a preview page, not the file. edrone can convert supported Google Drive and Dropbox sharing links into direct download links.
Web page instead of a file – for example, your store’s homepage or a product page. The link must lead directly to the XML file.
What happens after you add the feed
edrone runs the “Feed check” in 5 stages: “Feed link”, “File download”, “File format”, “Product data” and “Match with your store”. You’ll see the result of each stage and what to do if something needs fixing. Learn more about the feed check.
Is your store new and without customer activity yet? You can still add the feed. The ID comparison between your feed and your store happens once edrone receives purchase, add-to-cart or product view data.
How often the feed is updated
In “Feed settings”, choose the “Frequency” – from “Once per day” up to “Twelve times per day”. Changes in your store reach edrone with the next import. To update the feed right away, click “Update now”.
For more on the product feed, see this collection.
Need more help?
If you have any further questions about the product feed, please do not hesitate to contact us at hello@edrone.me