Custom Newsletter is a feature that offers audience segmentation capabilities.

You can send a newsletter campaign to a narrowed audience based on a specific contact list, demographics or combinations of previous customer interactions with the site.

For example, an online store might send a message to women in Berlin who have placed at least three orders. Why not?

By tagging to such an engaged and highly segmented group, the probability of getting higher open and click rates is much higher. This, in turn, means reducing the number of required messages without sacrificing performance while improving conversion rates.

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If you have any further questions about the Custom Newsletter scenario, please do not hesitate to contact us at hello@edrone.me