Using Custom Newsletters, it is possible to create a unique new segmentation based on a specific contact list, demographic data, or a combination of previous interactions customers had with the website.
For example, an online store could send an email to women in Berlin who have made at least three orders. Why not?
By targeting such an engaged and highly segmented group, the likelihood of obtaining higher Open and Click Rates is much higher. This, in turn, means keeping campaign costs low by reducing the number of required messages without losing performance and improving conversion rates.
Let's learn how to set up a Custom Newsletter!
How to set up a Custom Newsletter
To begin, log into your edrone Workspace and go to ENGAGEMENTS > CUSTOM NEWSLETTER.
Step 1: Get Started
The first step is choosing whether you want to create a new campaign or edit a current one. After making your choice, click the NEXT: LANGUAGE button or select LANGUAGE from the progress bar on the top of the screen.
Step 2: Language
On the LANGUAGE section, you will see on the left side an overview of your customers (audience size, number of languages, and most popular language).
Based on this information, you can choose whether you want to send your Newsletter in only one language (Single language), or more than one (Multi language). You can choose as many languages as you want.
Language information is collected automatically by edrone from your customer's browser language settings. This means that it is not linked to a specific location. For example, if a customer lives in France but their browser is set up in English, they will be considered an english-speaking customer.
Click on the NEXT: SENDER button, or choose SENDER from the progress bar.
Step 3: Sender
Here, you will set up who is sending the email: Name, E-mail, and Reply-to E-mail. You can input new data, or choose from a predefined sender (for example, the same sender you have previously used in for other newsletters).
Click on the NEXT: DESIGN button, or choose DESIGN from the progress bar.
Step 4: Design
On this section, you will design your email. Click here to learn how to use the new Drag 'n' Drop Editor.
To continue, select COUPONS from the progress bar.
Step 5: Coupons (optional)
It is possible to add coupons to any email. You can choose between Static (same coupon for all customers) and Dynamic (each customer gets a unique coupon). We recommend using Dynamic coupons whenever possible.
Regardless of your choice, you will need to upload a CSV file with your coupons.
Once your files are ready, click on UPLOAD (CSV). Select which column contains the coupons, check the box if you wish to ignore the first line of your file (column titles, for example). If everything is OK, click on CONFIRM COLUMN. A green confirmation message should appear at the top right corner of your screen.
To continue, click on the NEXT: AUDIENCE button or choose AUDIENCE from the progress bar.
Step 6: Audience
Custom Newsletters allow you to engage a specific contacts list or create unique segmentations based on many different parameters.
This is the option you would select if you want to send your newsletter to a specific contact database. Every database you upload will be available on the Static List drop-down menu. Click here to learn how to upload a contact database.
Using a Dynamic List, you can target customers based on their interactions with your website or previous newsletters:
Cart abandoners yesterday
Customers with order
Customers who visited your website in the past two weeks
Customers who have not bought in the last 3 days / 10 days / 4 months
Medium or big customers
Customers who have opened your emails in last 30 / 60 / 90 / 120 days
CUSTOM ANY CUSTOMER FIELDS
With this option, you can create a segmentation based on several properties, which can be used individually or combined: Country, City, First name, Language, Gender, Number of orders, and Total order value.
Each option can be further segmented by subscription status:
SUBSCRIBED: Users who are subscribed to your mailing list.
SUBSCRIPTION STATUS UNKNOWN: Users who informed their email addresses (e.g. creating an account or making a purchase) but are not subscribed to your mailing list.
SUBSCRIBED or SUBSCRIPTION STATUS UNKNOWN: Both of the above.
After choosing your audience, click on the NEXT: DATES button or select DATES from the progress bar.
Step 7: Dates
Here you will determine when your newsletters will be sent. You can choose to send them immediately, or schedule for another day and time.
In edrone, times are in CET timezone.
We're almost done! Click the NEXT: REVIEW button or select REVIEW from the progress bar.
Step 8: Review
Send a test email to double-check if everything is working properly. When you're ready, click on the RUN or SCHEDULE button, and you're done!
Step 9: Reports
To view your Newsletter's performance, go to the REPORTS section on the progress bar. Here you will find the main metrics such as Engagement revenue, Sent, Opened, Clicked, Orders, Orders with Coupon, Unsubscribed, and CTR.
Need more help?
If you have any further questions about Dynamic Newsletters, please do not hesitate to contact us at firstname.lastname@example.org