A Category Newsletter is a type of newsletter that allows you to send personalized emails to customers based on their preferences and shopping behavior. It allows you to segment your audience into people who have viewed or added products from a particular product category, and then send them all the latest launches or sales of the same category - or alternatively, send recommendations of products from related categories, effectively implementing a cross-selling strategy.

It also gives you the ability to segment your customer base based on various criteria, such as products purchased, browsed, or products added to the cart in specific categories.

This gives you the ability to create more targeted and personalized emails that are tailored to your customers' individual needs and interests.

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