Audience groups in Dynamic Newsletter
Ilona Srebnicka avatar
Written by Ilona Srebnicka
Updated over a week ago

This is where you decide who will receive your messages. You can send a message to all your contacts or use one of the standard segmentation options

  • All - all clients from your base

  • Low spenders: 80% of customers with the lowest total purchase value

  • Medium spenders: 19% of customers with the average total purchase value

  • Big spenders: 1% of customers with the highest total purchase value

  • Frequent spenders: customers in the top 25% highest number of orders

  • Prospect customers: visitors who haven't placed an order yet

  • Tagged: You can choose from one or more tags that you created

  • Gender: Male, Female, Refused to pass, Unknown, Other

Each option can be further segmented by subscription status:

  • Subscribers - customers subscribed to your newsletter

  • Subscription status unknown - Users who have provided their email address (e.g., by creating an account or making a purchase), but are not subscribed to your mailing list.

  • Subscribers and subscription status unknown - Customers subscribed to your newsletter and those who have left their email address, but are not subscribed to your marketing mailings


Need more help?

If you have any further questions about the Dynamic Newsletter, please do not hesitate to contact us at hello@edrone.me


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