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Why is it important to build brand awareness?
Why is it important to build brand awareness?

Discover the key element of a successful marketing strategy!

Klaudia Wilk avatar
Written by Klaudia Wilk
Updated over a week ago

Building brand awareness is extremely important to the success of your business. How recognizable your brand is has a huge impact on whether customers will choose you over the many other options on the market.

Why is it important to build brand awareness?

  • Trust

Imagine that your brand is a bright star in the sky, standing out from the rest. When your potential customers see this star, they know it represents quality, reliability and innovation. This builds trust and attracts attention.

  • Referrals

By building brand awareness, you can create a real emotional bond with your customers. By creating positive feelings about your brand, you make customers feel connected to it - they make repeat purchases and are willing to recommend your store to others.

  • New customers

When your brand is well-recognized, you have a better chance of attracting new customers. You gain a competitive edge and become a natural choice for people looking for the products or services they need.

  • Values and community

But that's not all! Building brand awareness also gives you control over your image. You can build your brand around the values that are important to you and communicate them to your customers, thus creating your community. You become not only a company, but also a symbol for your target audience.

You need to know one thing - branding is a long-term process. It requires commitment, consistency and continuous action. However, if you approach it with passion and determination, you will see your brand flourish and become more and more successful.

How to increase brand awareness using the edrone platform:

  1. Personalized emails: Use personalization features to deliver personalized emails to your customers. This allows you to reach out with content, offers and recommendations that are tailored to individual user preferences and behaviors. This will help build relationships with your customers and keep them interested in your brand.

  2. Marketing automation: Use automation scenarios to deliver messages tailored to user behavior at the right time. You can create marketing scenarios based on customer actions, such as cart abandonment or purchase of a specific product. This way you will be able to reach customers with the right product at key moments.

  3. Loyalty and Referral Program: you can reward customers for their purchases, participation in contests, brand referrals, etc. Using edrone, you can deliver personalized offers and rewards. Such a program can motivate customers to store at your store more often and recommend it to others.

  4. Product recommendations: Use edrone's recommendation engine to deliver personalized shopping suggestions on your website. By analyzing data about users' preferences and behaviors, edrone can automatically generate product recommendations that are most relevant to customers' individual needs. This can convince users to add additional items to their shopping cart and increase the value of the average order.

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