How to change the subscription status of one or multiple customers

Following Email Marketing best practices means respecting user subscription statuses!

Wioleta Jednaka avatar
Written by Wioleta Jednaka
Updated over a week ago

In edrone, there are three possible subscription statuses:

  • SUBSCRIBED: Users who are subscribed to your mailing list.

  • UNSUBSCRIBED: Users who were subscribed to your mailing list, but chose to unsubscribe.

  • UNKNOWN: Users who informed their email addresses (e.g. creating an account or making a purchase) but are not subscribed to your mailing list.

Most of the time, this will be updated automatically. For example, a user with status UNKNOWN will be automatically assigned as SUBSCRIBED after confirming their subscription (e. g. Double Opt-in).

However, sometimes you might need to manually update the subscription status of one or multiple subscribers.

Let's go over both possibilities!

How to change the subscription status of a specific customer

This is a very simple process. First, go to the Customer Profile of the user in question – you can find it by searching their email or phone number on the CRM section:

Inside their Customer Profile, you will find the Subscription section:

You can manually change subscription status (Subscribed or Unsubscribed) for Email and SMS messages. It is not possible to change a customer to UNKNOWN status.

How to change the subscription status of several customers

For this, you will need to import a database containing the emails of the customers you wish to update.

Our Import process was built to deal with this specific situation. Click here to learn more.

Need more help?

If you have any further questions about changing subscription status on edrone, please do not hesitate to contact us at

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