The mechanism is based on a simple but effective model:
Selecting the right audience segment – messages are sent only to users with an unknown status and those who visited the store within the last 30 days
Sending an SMS invitation to subscribe – the message contains an activation link
Automatic subscription status update after a click – the system updates the customer status without manual intervention
Subscription confirmation – you should launch the “Welcome new SMS subscribers” scenario so the customer receives confirmation and a thank-you message
Thanks to this, the process is fully transparent and gives customers complete control.
Why implement an Automated SMS Newsletter?
SMS database growth
Automatically collect marketing consents and expand your SMS subscriber base.
Very high communication effectiveness
SMS reaches customers directly on their phones – campaign CTR can reach up to 47.69%.
Additional revenue from your existing database
New SMS subscribers create another sales channel for promotions, offers, and campaigns.
Full process automation
The system automatically sends invitations, updates subscription statuses, and performs follow-ups.
Support for other marketing automation activities
SMS can support newsletters, sales scenarios, and post-purchase review collection.
Scenario capabilities
The Automated SMS Newsletter is more than just a “recurring campaign”. In practice, it enables:
1️⃣ Building a phone number database
Precise segmentation allows you to activate a specific part of your database and control communication quality.
2️⃣ High engagement
Examples of SMS campaigns show CTR reaching 47.69%, which is extremely high for mobile communication.
3️⃣ Revenue generation
Even a single action can generate additional orders and real revenue.
4️⃣ Full process automation
Once configured, the scenario works automatically – sending messages at scheduled times, updating subscription statuses, and handling follow-ups without involving the marketing team.
5️⃣ Integration with other scenarios
SMS can support:
Newsletter campaigns
Ready Flows
Post-purchase review collection
Custom Flows
The Automated SMS Newsletter scenario in edrone offers:
an automated subscription and confirmation process
precise audience segmentation
high effectiveness of mobile communication
the ability to directly impact sales
full control over consents and data quality
It is a solution that transforms your contact database into an active sales channel operating 24/7, without manual management of each campaign.
Do you need more help?
If you have any additional questions about implementation, please contact us at hello@edrone.me