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Does the number of unsubscribed users affect deliverability?
Weronika Kapias avatar
Written by Weronika Kapias
Updated over 11 months ago

Unsubscribing does not affect message deliverability. Information about the number of users with the status UNSUBSCRIBED is for our information, so that we can observe how it changes. Thanks to this information, we can track how many users are not engaged in the content we send.

There are many potential reasons why users may choose to unsubscribe from receiving communications. They are often related to individual preferences.


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