Key Deliverability Metrics
Weronika Kapias avatar
Written by Weronika Kapias
Updated over a week ago

There are many indicators that can help us answer questions about whether our email campaigns are effective, whether messages are being delivered correctly and recipients engaged. However, in a nutshell, there are 3 basic but key ones to keep in mind and ensure that the answer for above questions is yes. These are:

  • Acceptance - is your mail accepted by mailbox providers (e.g. Gmail, Yahoo, etc.)?

It is primarily influenced by domain reputation and IP. Taking care of this basic aspect makes it easier to reach inboxes without obstacles.

  • Placement - is the mail delivered to the inbox?

Authentication (SPF, DKIM, DMARC) is a key here, but other good email deliverability practices are also important, such as ensuring base hygiene or sending only valuable content to relevant segments.

  • Engagement - are recipients opening messages? Are they clicking on links? -

Engagement with messages is important for the sender, but it also gives a sign to the ISP that it is a reliable and trusted sender, as these messages have a positive reception.

Here are two important reasons why you should care about the deliverability of your messages:

  • Delivered messages provide a better opportunity for positive business results.

  • Only emails which are delivered can be open, and open emails can be clicked - so only if messages are delivered it’s possible to gain any engagement from recipients.

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    If you have any further questions about the deliverability, please do not hesitate to contact us at

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