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Start elements in Custom Flows

Weronika Kapias avatar
Written by Weronika Kapias
Updated over a week ago

Start creating your Custom Flow!

In this article, you will learn about where to start creating a Custom Flow. Every flow must start with a starting element. This is the condition that will start your path, which is the Flow.

The starting element can be various actions taken by the customer or status changes. We will go through all the possible options:

Product viewing

A customer viewed a product from a category, a specific product or any product:

When you choose the option with browsing a product from a category, you need to select a specific category. Remember to upload the Product Feed beforehand.

When we choose the option of viewing a specific product in turn, we will have to select one of the fields:

  • Product Title

  • Url of the product

  • Product id

Then we give one of the conditions:

  • Contains

  • Does not contain

  • Is

  • Is not

Finally, we specify a value - here we enter a specific value, such as URL of the product, ID of the product, which will allow us to find the product.

Adding to cart

A customer added a specific product, a product from a specific category or any product to the cart. Then apply the instructions from step 1.

Making a purchase

A customer has placed an order for a specific product, a product in a specific category, or any product. Then apply the instructions from step 1.

New customer in base

This option will allow you to start Custom Flow when a new user is added to your customer base.

Customer birthday

The flow will start on the customer's birthday. Remember to collect information about your users' birthdays beforehand.

Entering a specific URL

Entering a specific page, that is, the customer has entered a specific URL.

Choose whether one rule or all rules should be fulfilled (you can add several rules).

Then choose one of the following options:

  • URL is

  • URL is not

  • URL contains

  • URL does not contain

And we enter the full URL or a part of the URL.

Subscription status changed

A customer has subscribed or unsubscribed. Note that this functionality applies only to users who already exist in the database.

Interaction with an email

A customer opened an email, clicked on an email, or used both.

Abandoned cart

The customer added one or more products to the cart and left the store. Note that for this starter item, you should wait at least 3 hours before proceeding to the next step. This time will allow you to verify whether the purchase has been completed or not.

Getting a tag

A tag has been assigned to the customer.


Need more help?

If you have any further questions about Custom Flows, please do not hesitate to contact us at hello@edrone.me

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