Onsite marketing is the strategic use of every element in your eCommerce to attract the attention of your visitors. The main objectives is to get them to take specific actions: sign up for your newsletter, add a product to their cart and, of course, make a purchase.
In edrone you already have the possibility to analyse the main metrics related to the onsite elements you use, mainly Pop-ups and WebLayers.
You can also monitor the number of users who have subscribed using onsite elements the number of clicks on your Pop-ups and WebLayers and the number of page views.
What are the benefits?
Better control over your Pop-ups and WebLayers
Cross-sectional statistics on impressions and clicks
Information about new subscriptions via onsite elements
Increased efficiency of your onsite marketing activities.
Read on to learn more about the capabilities of Onsite Reports!
To access Onsite Analytics log into your Workspace, then click REPORTS > ONSITE.
1. Navigation
The navigation bar is displayed at the top of this section. It allows you to jump directly to what interests you (Summary, Pop-up, Weblayer).
2. Notifications
In order for the edrone system to collect data concerning your onsite elements, you should perform an additional step. A notification (number 2 on the graphic) will show you information about it.
In order for the system to start providing you with statistics on individual onsite elements you need to once again publish your Pop-up/WebLayers that you want to track.
3. Metrics
What metrics will you see?Email: Subscribed - Onsite - number of users who subscribed to the newsletter via email using onsite elements (last 30 days)
SMS: Subscribed - Onsite - number of users who subscribed to the newsletter via SMS using onsite elements (last 30 days)
Views - Onsite - total number of views of all onsite elements, using onsite elements (last 30 days)
Clicks - Onsite - total number of clicks on onsite elements, using onsite elements (last 30 days)
Active popups - total number of active Pop-ups for the current date
Active weblayers - total number of active WebLayers for the current date |
NOTE: If the user already had subscribed status before interacting with the onsite element, the "Subscribed - Onsite" metric will not increase after clicking on that element.
4. Date range
Here you will decide the period from which you want to see statistics. A summary of the total, metrics related to Pop-ups or WebLayers will be displayed to you based on the range you have selected.
Summary
In this section you will see a summary of all metrics related to your onsite elements. You will also find a graphical summary of all onsite subscriptions.
Pop-ups
In this section you will find a list of Pop-ups that have been or are active in the time period you have selected. The first two Pop-ups are highlighted by default.
What you find in this section?
Name - here you will see the name of your Pop-up that you have chosen yourself
Current Status - here you will see the current status of your Pop-up (active/inactive/deleted)
Published - this date is the date your Pop-up was created or last edited
Views - this is the total number of views of your Pop-up
Clicks - the total number of clicks on the call-to-action button
CTR - the ratio of the number of clicks on a CTA to the number of page views
Subscription Conversion - the ratio of the number of subscribers to the number of views
Email: Subscribed - number of users who subscribed to the newsletter via a Pop-up and confirmed their subscription
SMS: Subscribed - number of users who subscribed to the newsletter via Pop-up and confirmed their subscription
Email: Status Unknown - number of users who signed up to the newsletter via Pop-up and did not confirm their subscription |
WebLayers
This section works similarly to the above section related to Pop-ups. Both the table and the charts display the same parameters. There are also a few additional metrics:
Views
For a WebLayer with a slider - number of views of the widget which appears on the screen (after clicking which the WebLayer opens).
For a WebLayer without a slider - number of views of the WebLayer.
Open - number of times the WebLayer has been opened (with the slider).
Social Proof
In this section, you will be able to see how your Social Proof widgets are performing.
The first metric cards show:
Active social proofs – Number of active social proof widgets on the website
Inactive social proofs – Number of inactive (created, but not published) social proof widgets on the website
Next, the table displays a list of social proof widgets which were/are active during the selected period of time.
The table also shows metrics for each social proof widget:
Checkbox – click on the checkbox to select one or more social proof widgets. Their metrics will be displayed on the charts below.
ID – Unique identification number (determined by the system)
Name – Unique identification name (determined by the user)
Current status – Current status (ACTIVE / INACTIVE)
Type – Type of social proof widget (Inform / Influence / Promote)
Views – Number of times the social proof widget was displayed
Clicks – Number of times the social proof widget was clicked
CTR – Rratio between the number of clicks and the number of views, expressed as a percentage
Closings – Number of times the social proof widget was manually closed (user clicked the "X" button)
Autoclosings – Number of times the social proof widget was automatically closed (based on its programmed display time)
The next view shows 4 types of line graphs: Views, Clicks, CTR, and Closings.
These graphs show the performance of the social proof widgets selected in the table above. This allows you to verify changes in performance over time, as well as compare different widgets' performance.
You can select the resolution of the displayed data (Day / Week / Month / Year).
That is all! Time for you to start analyzing your key onsite metrics!
Need more help?
If you have any further questions about Onsite Analytics, please do not hesitate to contact us at hello@edrone.me