Onsite marketing is the strategic use of every element in your eCommerce to attract the attention of your visitors. The main objectives is to get them to take specific actions: sign up for your newsletter, add a product to their cart and, of course, make a purchase.
In edrone you already have the possibility to analyse the main metrics related to the onsite elements you use, mainly Pop-ups and WebLayers.
You can also monitor the number of users who have subscribed using onsite elements the number of clicks on your Pop-ups and WebLayers and the number of page views.
What are the benefits?
Better control over your Pop-ups and WebLayers
Cross-sectional statistics on impressions and clicks
Information about new subscriptions via onsite elements
Increased efficiency of your onsite marketing activities.
Read on to learn more about the capabilities of Onsite Reports!
Data on your onsite solutions (Web layer, Social Proof, Pop up) is available in the Reports=> Onsite section.
The view of this section is analogous to the view of the previous section for Engagements reports. You'll find tabs at the top to help you navigate.
Here you will find data from the last 30 days such as:
1. Navigation
The navigation bar is displayed at the top of this section. It allows you to jump directly to what interests you (Summary, Pop-up, Weblayer).
2. Metrics
What metrics will you see?Email: Subscribed - Onsite - number of users who subscribed to the newsletter via email using onsite elements (last 30 days)
SMS: Subscribed - Onsite - number of users who subscribed to the newsletter via SMS using onsite elements (last 30 days)
Views - Onsite - total number of views of all onsite elements, using onsite elements (last 30 days)
Clicks - Onsite - total number of clicks on onsite elements, using onsite elements (last 30 days)
Active popups - total number of active Pop-ups for the current date
Active weblayers - total number of active WebLayers for the current date |
NOTE: If the user already had subscribed status before interacting with the onsite element, the "Subscribed - Onsite" metric will not increase after clicking on that element.
3. Date range
Here you will decide the period from which you want to see statistics. A summary of the total, metrics related to Pop-ups or WebLayers will be displayed to you based on the range you have selected.
Subscribers tab
Here we can check the statistics for people subscribed from onsite (mailing channel) and compare with total email subscribers - all sources, that is, the total number of people subscribed from all possible subscribed edrone sites in the store. You will also verify what percentage of all signups comes from onsite edrone solutions in selected time periods.
Below the tiles, we have the ability to view these values in bar graphs. In the first chart "subscribers" you can analyze the effectiveness of a specific solution (POPUP, Web layer, Other sources). You also have the option to select the source of the communication channel: e-mail, or SMS. In the chart of subscription status - onsite you will verify the status of subscribed customers.
You can analyze the data on a daily, weekly, monthly and yearly basis.
Pop-ups
In this section you will find a list of Pop-ups that have been or are active in the time period you have selected. The first two Pop-ups are highlighted by default.
What you find in this section?
ID - the extension number of the Pop up Name - the name of your Pop-up, which you have chosen yourself Type - the name of the edrone functionality Status - the current status of your Pop-up (active / inactive / deleted). Views - the number of Pop-up impressions in the selected time period Clicks - the total number of clicks on the Pop-up (not closing) CTR - the ratio of the number of clicks on the Pop-up to the number of impressions Subscription conversion - the ratio of Pop-up subscribed to clicks Subscribed - the number of users who signed up for the email newsletter through the Pop-up and confirm their subscription. Subscription status unknown - the number of users who signed up for the email newsletter through the Pop-up and did not confirm their subscription. Subscribed SMS - the number of users who signed up for the SMS newsletter via Pop-up |
You can analyze selected Pop-ups on a line graph, you can analyze Views, Clicks, Subscribers and CTR
Web Layers
This section works similarly to the Pop-ups section above. Both the table and the charts display the same parameters.
This section lists Web Layers that have been, or are, active in the last 30 days.
What you find in this section?
ID - the internal number of the Web Layer Name - the name of your Web Layer, which you have chosen yourself Type - the name of the edrone functionality (Slider, Banner) Status - the current status of your Web Layer (active / inactive / deleted). Views - the number of Web Layer impressions in the selected time period. Clicks - the total number of clicks on the Web Layer (not closing). Opens - the total number of open on the Web Layer (data for Slider). CTR - the ratio of the number of clicks on the Web Layer to the number of impressions Subscription conversion - the ratio of Web Layer subscriptions to clicks Subscription status unknown - the number of users who signed up for an email newsletter via Web Layer and did not confirm their subscription. Subscribed SMS - the number of users who subscribed to the SMS newsletter via Web Layer |
Social Proof
In this section you can check how Social Proof widgets are performing. In this section, you will find a list of Social that have been, or are, active in the last 30 days and data on all wigdets launched or inactive in the selected time period.
The table also shows metrics for each social proof widget:
What you find in this section?
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You can analyze the selected Social Proof on a line graph, you can analyze Views, Clicks, CTR, Closing and Auto Closing
That is all! Time for you to start analyzing your key onsite metrics!
Need more help?
If you have any further questions about the implementation, please do not hesitate to contact us at hello@edrone.me